The Bra Bar Website

CHALLENGE
Change perceptions of The Bra Bar with an updated brand and modern, attractive website.

INSIGHT
The Bra Bar’s outdated site didn’t accurately reflect the modern and sophisticated new retail space, and wide range of high-end product. To get past the ‘sensible underwear’ perception, Bra Bar needed a site that supported their ample product line, and showed off their brand assets.

RESULTS
Product is front and centre, with large, attractive photos and detailed filtering features. A simplified menu features concise, relevant information, ensuring that first time visitors will know just what to expect in-store.