St. Vital Centre Spark Campaign

CHALLENGE
Increase awareness of Spark, St. Vital Centre’s lifestyle and fashion blog; build St. Vital Centre’s presence in the local market.

INSIGHT
Spark was publishing high-quality content, and continued to be the focus of St. Vital Centre’s external marketing. The client had a standing transit buy, which was leveraged for awareness and visibility. Transit was supplemented with online and in-Centre promotion.

RESULTS
Spark continues to gain awareness, build readership, supplement the St. Vital Centre brand. Take a look at the Spark website here.