SHED Identity

CHALLENGE
Create an identity for Winnipeg’s Sports, Hospitality, and Entertainment District (SHED).

INSIGHT
CentreVenture had a vision to energize Winnipeg’s core, and the visual identity needed to capture the essence of the SHED initiative, creating awareness for the District and turning the location into a vibrant, desired destination.

RESULTS
The SHED logo represents diverse elements coming together to form a beautiful, rich texture. The mosaic is reminiscent of the warm evening shimmer of lights in the SHED, and the shape echoes the Funnelator – a unique architectural element located in the District.