Downtown Revisited
The latest Downtown Winnipeg BIZ brand and logo were created in the 1990s and were no longer reflective of the multifaceted, large and dynamic organization they had become. Fusion engaged the BIZ stakeholders in a facilitated brand session that yielded a new positioning as the dynamic host of downtown, reflected in their hand drawn logo and inviting tagline. A new vibrant colour palette was selected and all their communications vehicles were re-named to provide more energy, consistency and tie to the brand.
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