A Beautiful Site
Western Surgery Centre (WSC) was moving into a new leading-edge medical facility and needed a new welcoming website to reflect their level of excellence, professionalism, comfort and compassion. Their previous site was outdated and not search-friendly. With the cosmetic surgery industry becoming increasingly competitive, WSC needed to reflect their premium service offering in their online experience.
Fusion approached the website planning and design with a focus on natural beauty, to mirror WSC’s philosophy that ‘you’re perfect just as you are, but if you’re not happy with an aspect of your physical appearance we can help'. A comprehensive photo shoot captured natural photos of surgery results and a video tour was created to showcase the facility. The website content was written to provide substantial information on both services and the facility, knowing that those considering plastic surgery conduct considerable research and take several months or years before making the decision on procedure and practitioner.
The site now contains comprehensive content on services, bios and pictures of staff and surgeons, an easy-to-use request a consultation form, and a photo gallery that showcases the brand-new facility.