Hitting a High Note
To tie in with their building revitalization, the WECC wanted a refreshed brand that was community-based but with vibrant energy. Fusion conducted focus groups and worked closely with the WECC. The blue guitar pick logo was chosen for it’s musical symbolism and existing brand equity, and the distressed font gives a rootsy vibe. The tagline “stay tuned” reflects the WECC as the voice of the music community.
