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Identity

The Friends of the Canadian Museum for Human Rights

Logo & Stationery Package

Changing the World

The Canadian Museum for Human Rights’ brand image was created to be a dynamic visual, with an androgynous and ageless individual appearing half in the light and half in the dark. It represents museum’s feelings of hope and aspiration, the darkness of ignorance, and the transformation from dark to light through knowledge and information. The stark black and white photography and type is punctuated with a shot of warm, vibrant orange.