Good Things Happen Here
It was time for ACU's brand to be refined to reflect its true spirit. Extensive research and discussion led to focus the brand on ACU's corporate social responsibility values. Brand words became Inspired, Connected, Real, Progressive and Responsible. The defined brand promise and essence led to the creation of the new corporate identity, colours and tagline reflecting the different values held by ACU that were of relevance to their market. The asterisk is a conduit for the meaningful stories that makes ACU unique and different. "Good things happen here." is the new tagline.