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Identity

CentreVenture Development Corp.

SHED Logo & Graphic Standards

Illuminating Downtown

The SHED (Sports, Hospitality, and Entertainment District) is a downtown revitalization initiative of CentreVenture Development Corporation that focuses on energizing the city through the entertainment and commerce offerings in Winnipeg’s core. Along with creating a vibrant visual identity for the SHED to capture the essence of the initiative, we designed a graphic standards manual to ensure proper use of the brand’s visual elements.

The manual includes primary and extended colour palettes, typeface guides, French and English logo options, and spacing and arrangement guides. The document gives stakeholders a reference tool for maintaining the integrity of the logo and brand, and ensures ease of use as CentreVenture’s team promotes and displays the brand over time.