Unfolding Adventures
Travel Manitoba targets not only tourists but also travel writers from all over the world; so they promote Manitoba as an exciting place to visit in their travel publications. Continuing to expand and give strength to the ‘UN’ theme, the highly visual newsletter uses words such as Unearthed, Unrivalled and Unreal with the vibrant images. The piece highlights Manitoba’s top 10 “Untold” stories, making it easy for travel writers to write about Manitoba by providing them with quick story ideas in one visually appealing piece. An illustrated map of the province is unfolded to add to the fun and unconventional brand feeling.