Your creative Spark
St. Vital Centre’s fashion and lifestyle blog, Spark, aims to connect with shoppers in Winnipeg, empower and inspire them, and remind them that the Centre is a key fashion destination.
Prior to the development of Spark, we began producing unique style and beauty content for St. Vital Centre’s social media and seasonal campaigns. The high audience engagement and overwhelmingly positive response confirmed both the desire for this type of content, and its ability to affect sales. Spark became the perfect outlet to house and generate ongoing content, and remains a powerful tool to help St. Vital Centre promote tenants, engage shoppers, and maintain its brand position as the city’s leading fashion and shopping resource and destination.
We ensure quality content by managing every aspect of the blog. This involves ongoing content planning and post writing, coordinating and directing regular photoshoots (including booking models, photographers, and videographers), website maintenance, and more.
Spark launched in April 2014, and has been very well received by St. Vital Centre shoppers and tenants. During the four-week launch campaign, sales in the Women’s Wear category increased 5.8%, and overall sales went up 5.6%. St. Vital Centre has continued to report on-going sales increases since the blog’s inception.