It takes courage to challenge the status quo, to swim against the current and explore beyond the common understanding, but there are rewards for those who dare.
What if the earth was round?
When early scholars questioned if the earth was round, they were persecuted because everyone around them was convinced it was flat. That was a good enough answer for most. Thankfully, Columbus dared to ask “why not!?” and set sail to find out what lay beyond the horizon.
We set forth to create a beautiful print piece for our prospective clients that was all about the idea of challenging the status quo and dreaming big. Our goal was to tell a story about what it’s like to ask “what if” and then, “why not?!”. Columbus and the Wright Brothers are featured stories in our mailer – they lead the reader through the notion that asking the big questions leads to discovery and new frontiers. Throughout the piece, we draw parallels to Fusion, our people and our process. We too strive to ask “what if?” and “why not?” with our clients, and with a diverse team and great process, we can ditch the status quo and soar to great heights.