Assiniboine Credit Union Renovation Campaign

CHALLENGE
Increase interest in home renovation loans, in the midst of a highly competitive housing market.

INSIGHT
To shift focus from mortgages to renovation loans, we needed to show homeowners that they could create their dream home right where they were. The campaign illustrated how the ordinary could be made extraordinary, and this concept of transformation was shown literally in media, using lenticular printing on transit shelter posters, extensions on bus benches, and animated digital ads.

RESULTS
All media pointed to a unique landing page, which achieved a steady click-through rate and excellent bounce rate throughout the campaign. ACU reported a corresponding high response from homeowners interested in a home renovations loan.