Manitoba Pork TV Campaign

CHALLENGE
Build affinity for and improve perceptions of the Manitoba pork industry.

INSIGHT
At production time, there were several negative perceptions regarding the pork industry in Manitoba, with little understanding or awareness of the industry’s economic benefits and environmental investments.

RESULTS
Rather than go on the defensive, the ads were optimistic, upbeat, and positive. A family dinner table was the perfect setting to introduce the facts about Manitoba’s pork industry.