Innovate Manitoba Naming, Identity, and Program System

CHALLENGE
Determine strategic structure for Manitoba Innovation Council; create unique identity for the Council’s operating arm, Innovate Manitoba.

INSIGHT
Our discovery process led to creation of Innovate Manitoba, tasked with accelerating innovation success through support, tools, and programs. Innovate Manitoba needed a strong umbrella brand, as well as a naming and branding system for their core programming.  

RESULTS
The identity, program names and wordmarks, and collateral materials connect with young entrepreneurs and position Innovate Manitoba as the go-to support for the innovation and technology community.