Holiday Inn Winnipeg Airport West Renovation Campaign

CHALLENGE
Create and manage a campaign to let guests know that the renovations at Holiday Inn Winnipeg Airport West were complete, and inviting everyone to come see the new look.

INSIGHT
We targeted three specific groups of potential guests to let them know about the renovations at the hotel: business travellers, the local market, and family travellers in nearby markets, such as elsewhere in Manitoba and in eastern Saskatchewan.

RESULTS
We ran separate digital advertising campaigns for each target group. Each campaign served unique geo-targeted digital and social media ads linking back to landing pages tailored to each target group. We also created large banners for the exterior of the hotel, and additional onsite signage. Following our campaign, the hotel completely sold out of rooms for leisure guests looking to visit from Friday to Sunday.

ClientHoliday Inn Winnipeg Airport WestProjectRenovation Campaign