Friends of the Canadian Museum for Human Rights Fundraising Brochure

CHALLENGE
Create a high-end fundraising piece to encourage donations for the building of the Museum.

INSIGHT
The Friends of the Canadian Museum for Human Rights were working to make the Museum a reality. To aid their efforts, they needed a sophisticated piece that would highlight the planned features, design, and benefits of the Museum, and inspire donations.

RESULTS
Special printing techniques, fold-out panels, and glossy paper set a breathtaking tone for the piece, in line with the grand vision for the Museum. Messaging and design are inspirational, bold, and sophisticated.