Canadian Museum for Human Rights Opening Gala Invite

CHALLENGE
Create an Opening Gala invite that conveys the significance and anticipation of the opening of the Canadian Museum for Human Rights (CMHR).

INSIGHT
The Opening Gala invite package needed to reflect the anticipation and accomplishment of the CMHR’s imminent opening. An elaborate custom diecut and custom folded envelope built anticipation and recalled the CMHR’s light-to-dark concept. The angled design played off of the Museum’s breathtaking architecture.

RESULTS
The unique presentation, high-end paper, and metallic inks made the event feel special, and the invite became a keepsake for many guests.