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Campaign

Destination Winnipeg

City Sell Campaign

An All-Inclusive City

Destination Winnipeg’s City Sell Campaign encouraged potential near market visitors to go online and book a getaway weekend in Winnipeg full of shopping, dining, romance and fun. Playing with the concept of ‘Bedtime’, each image referenced things you would do at the hotel during your stay and brings to mind those cherished vacation moments. Visitors were then directed to the DW site to easily plan and book a trip. Potential visitors were able to see that Winnipeg is the all-inclusive city destination next door, with something unique to offer.