BeeMaid 100% Canadian Contest

CHALLENGE
Increase followers on the BeeMaid Honey Facebook page with a fun contest.

INSIGHT
Bee Maid wanted to use a contest to grow their social media community for future engagement. The contest needed to align with an ongoing ‘100% Canadian’ campaign, focused on raising awareness about BeeMaid Honey as a purely Canadian product. The contest was timed to coincide with Canada Day.

RESULTS
BeeMaid Honey’s Facebook page followers increased by 49% over the course of the contest. There were 6000 total entries, 719 new newsletter sign-ups, and over 829,166 impressions.