Assiniboine Credit Union
RRSP 2010
Assiniboine Credit Union’s RRSP campaign features real people sharing their inspired stories. Each story makes a strong ACU brand statement while selling the investment product. Designed with illustrative icons to mimic the storytelling style, the tone of the campaign reflects key ACU brand words: inspired, real and connected. To date, forecasted RRSP goals are on target and the campaign has generated a lot of positive feedback.