Travel Manitoba Spring 2009 Campaign
After reviewing visitor research, Fusion developed the UN campaign using positive words like UNleashed and UNplugged to describe the province’s unique differentiators and build on the existing ‘UNforgettable Manitoba’
brand.  Images captured a special moment in time, complimented by simple and friendly typography. Billboards and radio spots ran in high volume markets to attract travellers, and fold out maps were distributed in newspapers.