Daily Dose

The Winnipeg Renaissance: How effective social media is driving culture & business

Jay Posted by Jay The Winnipeg Renaissance: How effective social media is driving culture & business

The Exchange District; just of the many hubs of social activity that's shaping Winnipeg's culture.

If 'man is the measure of all things', then 'the people are the measure of all things in Winnipeg', and the Peg is beaming with great people doing incredible things.

It's no secret that Winnipeg has turned a corner from down-and-out fly-over city, to must-experience, culture-hub on many travellers wish lists. Part reinvention and part rebirth, the Keystone province's capital city has most certainly renewed the creative spirits of Peggers, old and new. With boutiques, coffee shops, cocktail bars, arts, music, festivals and much more, the Peg has been stepping up its game in a big way.

However, this post isn't a love-in for all the hipsters to tweet about, haters to hate about, or scenesters to... scene about. Instead, it's an observation on the tools, technologies, and methodologies which have helped spark this Renaissance. Just as the invention of movable type began spreading ideas during the second half of the 15th century (and well beyond), a new form of communication has helped spread the word of local arts, music, cuisine, entertainment, fashion and more in today's day and age. And just as Gutenberg's printing press brought technology which had a profound impact on all areas of life for centuries to follow, so to have new technologies had a major impact on modern life. Digital marketing, specifically social media, has democratized the ability for Winnipeg's independent business community to reach large groups of people with more connectedness than ever before.

But having a soap-box isn't enough. Just because you have a mega-phone doesn't necessarily mean people will listen to what you have to say. The smart local entrepreneurs, the ones who are doing social right (see Albert St. Cocktail, King+Bannatyne, Bronuts, to name a few) are following best practices; consistent tone-of-voice and visual-style, mixed with user-generated content, customer-engagement and tasteful promotion. While start-ups may yet to have budgets that support mixing traditional media with their digital efforts, they can look to other local brands such as St. Vital Centre for inspiration through their effective use of outdoor, radio, and print advertising in cross-promoting their marketing strategy.

When integrated correctly, digital and traditional marketing can be cost-effective, interactive, and memorable in a way that doesn't focus on interrupting people, but rather on engaging with them. As a full-service ad agency with nearly three decades of experience, Fusion has seen the arrival and passing of many trends (can you xerox that for me?), technologies (remember pagers?), and fads (QR codes, just don't.) - and through it all we have helped our clients be successful by approaching each business challenge with sound strategy, smart tactics, and compelling creative.

What others had to say:

Great post Jay! I wholeheartedly believe in what you are saying and what it implies. I love what's happening in our neighbourhood and in Winnipeg. What a change from when we first arrived in the Exchange. There's another post on that somewhere in this blog.

Just one thing...I never had a pager.

Posted by: Dave | March 23, 2016

There as definately a lot to find out about this subject. I really like all of the points you made.

Posted by: http://www.sohbethatlarix.site | March 28, 2016

love to write some material for your blog in exchange for a link back to mine.

Posted by: http://www.ninjazac123gaming.com/ | March 28, 2016

This unique blog is no doubt cool as well as informative. I have picked up helluva helpful stuff out of this amazing blog. I ad love to return over and over again. Thanks a lot!

Posted by: http://www.startup-buzz.com | March 29, 2016

It as wonderful that you are getting ideas from this article as well as from our discussion made here.

Posted by: http://www.premiumtipping.com | March 29, 2016

Very informative blog post.Thanks Again. Awesome.

Posted by: https://concealedcarry.biz | March 31, 2016

Thanks again for the article.Really thank you! Awesome.

Posted by: http://www.hvacinf.com/common-hvac-problems | April 1, 2016

You made several fine points there. I did a search on the topic and found a good number of people will have the same opinion with your blog.

Posted by: http://www.clashofclanshackgems.org/ | April 1, 2016

A round of applause for your article post.Really looking forward to read more. Fantastic.

Posted by: https://www.hotel4u.info/wyndham-grand-chicago-riverfront.ht | April 1, 2016

Say, you got a nice article.Thanks Again. Great.

Posted by: https://www.hotel4u.info/top-hotels.html | April 1, 2016

There are many fundraising products for many good causes,

Posted by: http://www.freebetcastle.com/ | April 1, 2016

I really enjoy the blog article.Really thank you!

Posted by: https://www.youtube.com/watch?v=iQjpLSl5fqE | April 1, 2016

I think this is a real great blog.Thanks Again. Great.

Posted by: http://www.amazon.com//dp/B01CZJSL1I/ | April 1, 2016

This is one awesome post.Much thanks again. Really Great.

Posted by: http://www.amazon.com//dp/B01CZJSL1I/ | April 1, 2016

Very informative post.Thanks Again. Will read on...

Posted by: http://ro.saferpedia.eu/wiki/Easy_Guidelines_To_Help_You_Und | April 1, 2016

Your blog is one of a kind, i love the way you organize the topics.: a-аАа’аАТ‚аЂТ˜

Posted by: https://www.pinterest.com/pin/374291419005044339/ | April 1, 2016

I value the post.Really looking forward to read more. Cool.

Posted by: http://www.kadzafashion.com/ | April 4, 2016

Quickly and easily build your web traffic and PR, which provides Web site visitors to add your page to any social bookmarking website.

Posted by: http://www.grutasdetolantongo.mx/spa-grutas-tolantongo/ | April 4, 2016

There is noticeably significant dollars to comprehend this. I suppose you have made particular nice factors in functions also.

Posted by: http://www.dailymotion.com/hlektronikotsigaro | April 5, 2016

Im thankful for the article post.Much thanks again. Much obliged.

Posted by: http://www.purevolume.com/listeners/disagreeableser81/posts/ | April 6, 2016

Thanks for sharing, this is a fantastic blog article. Cool.

Posted by: http://www.freebetcastle.com/ | April 6, 2016

Thanks for the blog article.Much thanks again. Really Great.

Posted by: http://www.jeemainresults2016.in/ | April 6, 2016

I cannot thank you enough for the blog post.Really thank you! Really Great.

Posted by: http://www.bestbinaryoptionssignal.com/binadriod-review-app- | April 6, 2016

Very neat blog article.Thanks Again.

Posted by: https://starsofkovanfloorplan.wordpress.com/ | April 6, 2016

I cannot thank you enough for the blog.Really looking forward to read more. Really Great.

Posted by: http://www.jamestlow.com/ | April 7, 2016

Really informative article. Cool.

Posted by: http://www.shop-and-smile.com/ | April 7, 2016

Major thanks for the article post. Keep writing.

Posted by: https://java.net/people/1147542-vennieqej4 | April 11, 2016

Many thanks for sharing this good write-up. Very inspiring! (as always, btw)

Posted by: http://www.nowlearnwithme.com/2016/03/17/education-special-c | April 11, 2016

Muchos Gracias for your blog. Much obliged.

Posted by: http://www.picturetrail.com/sfx/album/view/24699863 | April 11, 2016

Im thankful for the blog.Really thank you! Keep writing.

Posted by: http://fr.pre-employment-testing-online.com/ | April 12, 2016

Well I truly liked reading it. This post procured by you is very practical for accurate planning.

Posted by: http://de.pre-employment-testing-online.com/ | April 12, 2016

Keep up the wonderful piece of work, I read few articles on this website and I think that your site is very interesting and has got sets of great info.

Posted by: http://www.vya.consulting | April 12, 2016

Say, you got a nice article.Much thanks again.

Posted by: http://pt.salesassessmenttestonline.com | April 12, 2016

Major thankies for the blog article.Much thanks again. Cool.

Posted by: http://seleccionefectiva.com.mx/ | April 12, 2016

You are my function models. Many thanks for your write-up

Posted by: http://www.freebetcastle.com/william-hill/ | April 13, 2016

Wow, great blog.Thanks Again. Will read on

Posted by: http://www.mixtapeleakdaily.com | April 13, 2016

o no gratis Take a look at my site videncia gratis

Posted by: http://www.lovettspetcare.com/ | April 13, 2016

wow, awesome blog article.Really thank you! Cool.

Posted by: http://a-clubs.com/comment/html/?21239.html | April 13, 2016

This blog was how do you say it? Relevant!! Finally I ave found something which helped me. Cheers!

Posted by: http://www.difreshstore.com/ | April 14, 2016

Thanks for sharing, this is a fantastic blog post. Much obliged.

Posted by: https://www.youtube.com/watch?v=p99YBIrUJMQ | April 14, 2016

Thank you for your post.Really thank you! Much obliged.

Posted by: http://www.qrsma.net/index.php?option=com_k2&view=itemlist&t | April 14, 2016

Really informative blog.Really looking forward to read more. Will read on

Posted by: https://istanbulevtadilati.wordpress.com/ | April 14, 2016

Nice post! Also visit my blog about Clomid success stories

Posted by: https://www.3weekdietsystem.net/ | April 14, 2016

Your style is really unique compared to other people I ave read stuff from. I appreciate you for posting when you ave got the opportunity, Guess I all just bookmark this blog.

Posted by: http://broweb.wix.com/proseo | April 15, 2016

There is apparently a bundle to identify about this. I believe you made certain nice points in features also.

Posted by: http://www.bigmindbigsoul.com/blog/so-happened-to-all-the-bi | April 16, 2016

There as definately a lot to learn about this issue. I really like all the points you ave made.

Posted by: http://www.yorkvilletorontolimo.com/ | April 16, 2016

Major thanks for the blog article.Much thanks again. Cool. porno gifs

Posted by: http://rebirthro.com/ | April 18, 2016

I truly appreciate this blog article.Much thanks again. Fantastic.

Posted by: http://bit.ly/1qcYEmy | April 18, 2016

Yes! Finally someone writes about dyson handheld vacuum.

Posted by: dyson dc07 | May 12, 2016

The team used Kyb in official games during Wednesday's
ESL Overwatch Atlantic Showdown, he showed some smoofh
moves on Genji as Reunited swept Northern Gaming Blue to advance to thee
Maiin Qualifier for the $100,000 event, scheduled for Gamescom from Aug.

Posted by: https://www.reddit.com | July 21, 2016

She ccan rotect her sniping spot - that she gets to moee easily with
Grappling Hook - via the Venom Mines, doesn't suffer up close thanks too the power of
an easiky accessible sub-machine gun and her headshots charge quickly and kill off most
character in one.

Posted by: Darin | July 23, 2016

While most Overwatch players stck to the rules, there's also a small group that tries to game the system.

Posted by: overwatch characters guide | July 24, 2016

Wow! Finally I purchased a blog from where I be capable of really obtain useful information regarding my study and knowledge.

Posted by: ChuckXCorrie | August 31, 2016

In some cases, if the chair can bee used by somebodxy else iin the division, we will allow one more chair recommendation for the employee but the division pays once mode
for a new chair.

Posted by: http://tieuhanh.com/entry.php?4232-ten-Principles-Of-Ergonomics | September 8, 2016