Facebook's Declining Page Reach
Analysis done by Social@Ogilvy on more than 100 brand Facebook pages
Facebook announced almost a month ago that it was further reducing the organic reach of Page posts to only 1% – 2%. The decline started a few months ago, when it made an algorithm change to its News Feed, impacting what users saw. Pages immediately felt the effects, as organic reach per post suddenly declined to approximately 6%. But to go even further to only 1% - 2% has many marketers mad, and wondering whether Facebook is the right medium to reach their audience.
As a Page admin for one of our clients, the change has been more than frustrating. We’ve worked hard with our client to grow their Facebook page, and worked hard to develop content relevant to our audience. And it hasn’t all been done for free – our client is no stranger to sponsoring posts and buying ad space on Facebook.
Users have actively chosen to engage with our client’s brand by Liking their Facebook page. They want to know what’s going on and want to dialogue with our client’s brand. So what now? I’ve been reading plenty of articles, researching, and doing a lot of trial and error to figure out how to engage our audience again. But time will tell what works and what doesn’t!
March was for small joys – from green beer and $2 scratch card wins, to small babies who stopped by for a visit. Congratulations to Misha, Grant, and big brother and big sister David and Lizzie on their new family member. Baby Lukas was born Monday March 3. He was 20.5 in. and 9 lbs 7 oz. We miss you, Misha! Thanks for introducing us to your beautiful baby boy (centre photo).
The rest of the images (clockwise from top left): Haley enjoys a green brew on St. Patrick's Day. Rob and Violet take a break with a Care Bear - the object of our St. Pat's scavenger hunt.
There was a little colour on Claudine's desk, courtesy a clipping from Swani's flowering plant and macarons from the Red River Culinary students in neighbourhood.
We were also treated to a Lunch & Learn from Raewyn Sleeman, a senior advisor in direct marketing with Canada Post. She shared valuable information to help us serve our clients' direct mail needs.
Former Fusion writer, Lenore, brought her baby Huck for a visit. Huck and Flo's pup, Max, became new best friends.
Morris won $2 on a scratch ticket, a prize for the winning scavenger hunt team. He didn't split the prize with his teammates, in case you were wondering.
Swani was decked out in green for March 17.
... And we closed off the month with our traditional pot luck lunch, including homemade pizza by Flo.
We're looking forward to April's adventures!
Back to the future
Devils Lake Central High School Yearbook.
I posted this picture from my high school yearbook for #tbt, or #throwbackthursday, one of the more popular hashtags on Instagram. Nostalgia is at the heart of #tbt.That bittersweet longing for the past isn't something I indulge in often. My fellow Aquarians and I like to spend more time in the future.
My past future has become my present. "[Claudine] plans to pursue a career in writing 'even in advertising' hoping that one day her works will be published." Ta-da!
I will continue to strive to live up to my English teacher, Mrs. Bott's description, "You really don't now what to expect from her, and it's always different from what anyone else does."
Heck, it's gotten me this far.
Take a Moment
- Dec 18, 2013
- Posted in: SEO, Self Improvement, Public Relations, Online Marketing and Social Media, Office Culture, News, Marketing Strategy, Lifestyle, Focus Testing, Design, Business, Branding, Advertising
At Christmas time things can get very hectic. At Fusion, we are working like little elves to get everything done before we go on our much deserved Christmas and New Year's break.
To help you get back into the spirit of Christmas and everything else we celebrate at this time of year, have a look at these great quotations. To see a handy list of cultural and religious celebrations by date, click here.
My family celebrates Christmas. Merry Christmas.
A Retrospective, A Mid-Life Crisis or Just a Look Back
A couple months ago, I marked the 9th anniversary of my time at Fusion. When this was mentioned around the office, Morris said to me "You mean I've known you for a third of your life?" and holy bleep-this-out, he was right.
Nine years ago, at the ripe age of 21, I graduated from college and a week later I took up my first "real job" at Fusion. At the time, I was double-digits younger than any of the other creative team members and felt a lot like a clueless kid trying to run with the big boys. But I pulled up my chair, faked confidence, absorbed everything I could from the smarter people around me and pretended to know things I didn't while furiously figuring them out before anyone knew I was bluffing. I guess it worked, because I never got fired.
Now, when Claudine suggested yesterday that I put together a "favourite work from the past nine years at Fusion" post, I felt a little like Bieber doing a memoir at the wise age of 20 (is he even 20? I refuse to google Justin Bieber.). But hey - if the Biebs can do it, so can I. So, behold some of my favourites from the time between then and now. I'm happy to say I have learned a few things along the way and am faking it a lot less often now.
This fundraising brochure for the Canadian Museum for Human Rights was one of the first things I got to work on at Fusion. It was designed by Terry and I do not in any way want to take credit for its beauty, but as a junior I was overjoyed to just get to take his started vision and run with it. And what a run it was, because look - blind emboss! Not one, but two, varnishes! Special inserts and fold out panels! Welcome to designer heaven - it never happens, so when it does you must relish in the glory of it.
This annual report for Destination Winnipeg was the first big thing that I got to do on my own, from concept to completion. (I even got to sneak in an emboss AND a varnish again.) I was pretty excited about and happy with the report myself and the fact that this won a national award was pretty cool for me, but the thing that really blew my mind and filled me with pride was Leighton telling me that Terry had said that he was "impressed" with it. I'll never forget hearing that.
This little booklet was a self-promo mailer for Fusion and is definitely one of my favourite projects ever. We were under a time-crunch to get this produced and I remember coming in one morning and sitting down in the boardroom with the team, and telling them "So, I was brainstorming for this last night and it was late and I was tired so maybe I'm crazy but, like, what about we do a flip book that reads two different stories from each side, and one side is from our perspecive and the other side is from the client's perspective, and they meet up in the middle to show how they're meant to be together and also - it's a circus theme. Who's with me?!" And to their credit, not one person in that room told me I was insane, and instead we ran with this fairly off-kilter idea and turned it into the cutest little book that I had an absolute blast designing. Working overtime has never been so fun.
Lastly, I could never pick just one St. Vital Centre campaign or piece as THE favourite, but here are three of my personal faves from the archives. Much of my time over the last few years has been spent on this one client's work - and what a client it is! They are always so open to any new or crazy idea we dream up, and the team I've worked with for the St. Vital account over the years has made me love every minute. Ok, so some of those minutes were pretty crazy and maybe hard to love, but when you're working with a great group of friends, it's easy to look past that.
In closing: I realize it is only Thursday, but let's pretend it's Friday, raise a glass, and say "Cheers!" Cheers to the past and what has been, and also to the future and the exciting times ahead.