With the recent release of Apple’s iPhone 6 and 6 Plus, there have been floods of people complaining about the durability of the phone. This in turn has sparked the widespread use of the term #BendGate throughout social media. KitKat, in particular, took advantage of this posted this tweet (below). With more than 23,000 retweets and 10,000 favourites, KitKat has far surpassed the record of Oreo’s ever popular, “You can still dunk in the dark” from the 2013 Superbowl.
Reminding us, yet again, how quick and clever comebacks can make light of even the worst PR nightmares.
So whether you’re a fan of Apple or not, grab a KitKat and take a #break!
For Izzy (and Terry)
The Canadian Museum for Human Rights is opening this week (Friday, September 19th). This is a day I’ve been greatly looking forward to for a long time.
It was a decade ago (give or take a few weeks) that we were hired to develop an identity and design advertising and marketing materials to aid in raising the capital needed to fulfill the dream of the late Izzy Asper to build this site — and the dream of his family to build it in his memory after his untimely passing in 2003. I remember getting to see conceptual illustrations of the proposed building before the general public got their first looks, and thought it was a pretty special privilege for all of us at Fusion to play a part in this undertaking at such an early stage.
I know our role in getting the museum done, in the grand scheme of things, was pretty minimal, but I do feel the life we helped breathe into the project, now that it’s completed, is a reason for us to feel proud.
And while many people reflect on the life and achievements of Mr. Asper on opening night (justly so) the opening of the museum has me also reflecting on the life and achievements of Terry Kuzina, Fusions’ founding father.
Terry led our creative team in the days that CMHR was getting going and he was so passionate about what we were working on for them. It was a point in his life where he was starting to cut back on his work week while thinking about some sort of semi retirement and talking a lot about his golf game. I always thought it was the perfect feather in his graphic design cap, him getting to put the first face on something so important for the city of Winnipeg.
And, sadly, like Izzy Asper, Terry did not live to see the completion of the Canadian Museum for Human Rights. But I’m pretty sure, were he there on Friday, that he’d be thrilled. And impressed by the museums’ greatness.
Congratulations to the Canadian Museum for Human Rights, our city’s newest shining star!
The Big Guys Believe in Social Media
In the big leagues, social marketing has become huge and a mainstay. 8 out of 10 brands, with revenues larger than $1 billion, have social marketing under the CMO or another C-Level executive.
68% of companies are growing their social budget, while only 55% are growing their total marketing budget.
Almost all (98%) of larger companies in the Spredfast Forrester “The 2104 State of Enterprise Scoial Marketing Report” market on at least one social network and more than half plan to add another.
And they are measuring success, not based on ROI as we usually define it, but on audience engagement — the way we started to measure it in the beginning.
The top two metrics being measured are volume (76%) and engagement (73%), with the least measured metric being conversions.
31% of companies have over 15 employees working on social marketing part-time. 30% of companies with revenue over $25 billion have over 25 full-time social marketers.
It's probably time for you to get involved or to ramp up. It doesn't seem to be going away.