Daily Dose


Haley Posted by Haley

With the recent release of Apple’s iPhone 6 and 6 Plus, there have been floods of people complaining about the durability of the phone. This in turn has sparked the widespread use of the term #BendGate throughout social media. KitKat, in particular, took advantage of this posted this tweet (below). With more than 23,000 retweets and 10,000 favourites, KitKat has far surpassed the record of Oreo’s ever popular, “You can still dunk in the dark” from the 2013 Superbowl.

Reminding us, yet again, how quick and clever comebacks can make light of even the worst PR nightmares.

So whether you’re a fan of Apple or not, grab a KitKat and take a #break!

What others had to say:

Hahah, thanks Wil! Those are some more great examples! My personal favourite was from Heineken NL, very relatable!

Posted by: Haley | July 9, 2015

A number of brands have jumped on the bandwagon, taking advantage of the publicity to promote themselves. Most of them have been pretty clever!


Posted by: Wil Alambre | July 9, 2015

For Izzy (and Terry)

Morris Posted by Morris


The Canadian Museum for Human Rights is opening this week (Friday, September 19th). This is a day I’ve been greatly looking forward to for a long time.

It was a decade ago (give or take a few weeks) that we were hired to develop an identity and design advertising and marketing materials to aid in raising the capital needed to fulfill the dream of the late Izzy Asper to build this site — and the dream of his family to build it in his memory after his untimely passing in 2003. I remember getting to see conceptual illustrations of the proposed building before the general public got their first looks, and thought it was a pretty special privilege for all of us at Fusion to play a part in this undertaking at such an early stage.

I know our role in getting the museum done, in the grand scheme of things, was pretty minimal, but I do feel the life we helped breathe into the project, now that it’s completed, is a reason for us to feel proud.

And while many people reflect on the life and achievements of Mr. Asper on opening night (justly so) the opening of the museum has me also reflecting on the life and achievements of Terry Kuzina, Fusions’ founding father.

Terry led our creative team in the days that CMHR was getting going and he was so passionate about what we were working on for them. It was a point in his life where he was starting to cut back on his work week while thinking about some sort of semi retirement and talking a lot about his golf game. I always thought it was the perfect feather in his graphic design cap, him getting to put the first face on something so important for the city of Winnipeg.

And, sadly, like Izzy Asper, Terry did not live to see the completion of the Canadian Museum for Human Rights. But I’m pretty sure, were he there on Friday, that he’d be thrilled. And impressed by the museums’ greatness.

Congratulations to the Canadian Museum for Human Rights, our city’s newest shining star!

What others had to say:

Yes! Thank you, Morris. :)

Posted by: Leighton | October 10, 2014

Very nice Morris.

I recall those first days very clearly. Terry and I met with Kim Jasper and we told her we wanted to help...not thinking of getting paid, but "we want this to happen". Terry knew Izzy from annual report photo shoots, and while he was too busy to get to know (we usually had two 6-minute increments of his time to photoshoot him, hoping his cigarette would burn out within that timeframe). He was always nice to us and at the CoolFM launch, when Izzy played some jazz on the piano, I saw another side. A passionate side. And I got even more excited about the museum.

Terry presented a number of brand concepts for the early museum and they were all deep and very enchanting. When I tell others at the museum of these concepts, they moan at how good they sounded. One was the dark-haired woman, unable to determine her age and unable to determine her ethnic origin. She was 17, but could have 12 or could have been 30. She represented the world at that time. Wow.

One of the concepts turned into the pin that Morris is highlighting. It is a woman with wings, about to fly from away from her sadness. This was first a poster with a woman moving to stand in front of angel or butterfly wings that were graffiti painted on a wall, much like the Berlin wall. Very evocative. Didn't make the brand image, but made the first Shine pin. That pin has deeper meaning than most people know.

Yes, I wish Terry and Izzy were here to see their legacy. And I am so happy that we were able to help carry it on for them.

Posted by: Dave Wilkie | October 10, 2014

The Big Guys Believe in Social Media

Dave Posted by Dave The Big Guys Believe in Social Media

In the big leagues, social marketing has become huge and a mainstay. 8 out of 10 brands, with revenues larger than $1 billion, have social marketing under the CMO or another C-Level executive.

68% of companies are growing their social budget, while only 55% are growing their total marketing budget.

Almost all (98%) of larger companies in the Spredfast Forrester “The 2104 State of Enterprise Scoial Marketing Report” market on at least one social network and more than half plan to add another.

And they are measuring success, not based on ROI as we usually define it, but on audience engagement — the way we started to measure it in the beginning.

The top two metrics being measured are volume (76%) and engagement (73%), with the least measured metric being conversions.

31% of companies have over 15 employees working on social marketing part-time. 30% of companies with revenue over $25 billion have over 25 full-time social marketers.

It's probably time for you to get involved or to ramp up. It doesn't seem to be going away.

What others had to say:

Great post Dave! Nice to see a near 100% of marketers using social media marketing business functions!

Posted by: Ben Rogers | September 16, 2014

Thanks Ben. Yes, I guess it's not going away!

Posted by: Dave Wilkie | September 30, 2014