Daily Dose

Winter Wondering

Claudine Posted by Claudine Winter Wondering

Leo Mol Sculpture Garden, Assiniboine Park

I love winter. Everything looks beautiful under a blanket of pure, white snow. It’s great to spend the holiday season with family and friends, and to skate, Spongee  or sled away an afternoon.

But I think the thing I love most about winter is that time seems to slow down like maple syrup flowing across a trench of snow in at the Festival du Voyageur’s sugar shack (Another great part of a Winnipeg winter.)

Long, dark nights don’t always equal long, dark nights of the soul. They offer a retreat, and a time to reflect. When daylight only lasts a smidge past 8 hours on December 20, compared with a whopping 16 hours and 22 minutes on June 20… well, making hay while the sun shines seems a lot more doable when there are only 8 hours to worry about.

While the summer days are long, the season itself is fleeting. There’s pressure to make the most of it while it’s here. Winter settles around your shoulders with the weight of a heavy quilt.

Long winters have been credited with contributing to Winnipeggers disproportionate representation on the international art scene. Our harsh winters drive us inside to read, to think and to create.

Let it snow.

What others had to say:

Love the sugary snow kiss on the eyelashes.

Posted by: Gagan | January 21, 2013

A Fusion Internship

Katie Posted by Katie

 What’s it like to be an intern at Fusion? Well, I’m in the process of finding that out.

I'm an advertising major at Red River College, learning what it's like to be part of an ad agency.

Week one of three has come to an end, and it certainly flew by.


Above: My little Fusion nook.

Everyone here is really warm and welcoming. Which is good because anyone that knows me well knows I have…shy tendencies. For lack of a better description.

It’s cool working in an agency of less than 20 employees. It’s my fourth day and I’ve already caught on to the varying personalities in the building. A quiet, but attentive observer. It’s a fun group for sure.

I’m doing a mix of things here so far-working one-on-one lots with the copywriter, sitting in on some meetings, and learning about managing client expectations.

My desk is right next to the copywriter’s desk, so it’s nice to be able to have feedback on my writing just a few feet away. I feel that Claudine is a bit of a kindred spirit to me. She likes writing, Regina Spektor, and cutting up books and magazines to make interesting collages?! Oh hey, me too. Who knew?

Yesterday I went to the sixth annual St. Vital Centre Cop Shop with Barrett, Fusion’s director of client services.

Basically, 60 kids from Winnipeg schools, chosen based on need, academic, or sporting achievement, were paired up with police officers for a St. Vital Centre shopping spree. They each received a $200 dollar gift card for the mall, a backpack full of goodies, and a pizza lunch. The purpose of the event is to give kids the opportunity to build positive relationships with law enforcement.



It was a really neat experience. Very heartwarming. What an exciting day for all those kids! I can be a little emotional with stuff like that..but I think I managed to keep that on the down-low yesterday!

Hanging out with Barrett was a pretty good way to spend the day. Sometimes I can be kind of cynical, so meeting someone like Barrett was refreshing. All brownie points aside, we should all try to be so genuine and down-to-earth. Oh geeze, I just got a little emotional again. Sshh no one saw!

Loving it here so far. Looking forward to the next couple weeks.


What others had to say:

It's nice to have you here with us, Katie! I'd love to see some of your collages. Maybe we could collaborate on one for the Fusion office!

Posted by: Claudine | December 12, 2012

A collage for the Fusion office sounds like fun...:)

Posted by: Katie Madziak | December 12, 2012


Dave Posted by Dave

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

Sun Tzu quote, from the Art of War, more than 2000 years ago.


Kings & Queens of Content

Barrett Posted by Barrett Kings & Queens of Content

Google's AuthorRank will rank search content based on the author's online clout

We’ve all heard the mantra, “Content is King”, but Google is now patenting a metric that may create Kings and Queens of Content. AuthorRank will rank content based on the author’s online reputation and influence. Reputation and influence being determined by the degree of interaction the writer’s past content has received. Think likes, tweets, comments on other social networks, and links. To take it another level deeper,  each of these interactions will also be assessed to take into account the rank of the people making them. So it’s not only what you say, but also who hears you say it…and then chooses to interact. (I’m hearing terrible interpretations of “If a tree falls, but no one’s there to hear it…” jokes forming in my mind). Oh, and in a brilliant move to increase interaction with Google+, this all hinges on tying the content back to your Google+ profile.

So, will this work? I’m sure it will have massive implications on search, but I'm still personally torn about jumping on board. On the one hand, I feel a certain pressure to start worrying about my rank. I can see how this is a tremendous opportunity to solidify our business’ expert position, and also how it can benefit me personally. But, I already have a dormant Google+ account and between Facebook, Twitter, Linked In, this blog, Pinterest, Socialcam and Instagram I’m not overly excited about spending time managing it. So, for the short term, I’m aware and will be paying attention, but am not quite ready to commit to making the effort. How about you?

What others had to say:

Thanks a lot for the post.Much thanks again. Much obliged.

Posted by: https://sites.google.com/site/onlinevideocreationservices/te | July 17, 2015

'How' to find inspiration

Claudine Posted by Claudine

Regina Spektor's new music video came out a few weeks ago, and both the music and images have been dancing around inside my head. Because I spend my days caught up in finding the right words for Fusion clients, it's nice to give that wordy part of my brain a rest when the work day is over. That's when I turn to activities like baking and cutting up books and magazines for collage.

Both have a meditative quality. You have to focus on what you're doing in the moment, or you'll mess up the cookies or slice off a finger with an X-acto knife.

Here's one of the images from the video that inspired me to try my own version, below, made with a photo of my daughter and art cut from a book of botanical art and pictures from children's dictionaries and Golden Press science volumes from the 1960s.

I also searched for information about the video's director, Margo Weathers, with hopes of seeing more of her work. As it turns out, her background is in advertising, where she worked for Macy's and Nieman Marcus. I love her creative and fun take on fashion. View her portfolio at tribeunited.com/profile/individual/margo-weathers_1/