Daily Dose

Mobile Users Quick to Leave Your Site if Experience Not Great

Dave Posted by Dave

We all know that mobile shopping is growing. According to studies by Coremetrics, shopping on smart phones has doubled since last year to 6.5% of retail sales. We also know where that number is going.

Limelight Networks recently surveyed 520 mobile consumers and found users very quick to leave the site if it wasn't up to their expectation of a good experience. 

This chart shows what happens when users aren't happy with the site.

38% leave for good (some after continuing with the one and final purchase), while 62% say they will continue online when they can get to a computer. I wonder how many forget to do that given the ability of the mobile device to allow spontaneous purchases without much forethought and research.

Limelight also found out what is important to the mobile consumer.

  • 88% said the load time is a key factor
  • 88% found useful imagery as important (able to zoom in on a product, for example)
  • 82% said mobile site optimization, or how the site fits the screen, is also key

Consumer expectations don't change when they visit via their smart phone or tablet. They expect an experience as good as they get using their computer. I know that when I visit a site via my iPhone or iPad that uses Flash and won't show me anything, I think negatively of that brand. I recently emailed Volvo about this and I never do that. Expectations are changing very quickly. And Volvo promises to do so too.

Eg. Winnipeg James Armstrong Richardson International Airport


Making Linked In Work For You

Barrett Posted by Barrett

LinkedIn - most everyone knows what it is, but few are really sure how to use it effectively. I believe it's like any form of social media, you get out of it what you are willing to put into it. You wouldn't expect to see great value from Twitter without being actively engaged yourself - the same rule applies to LinkedIn. But, where to begin?

I came across a great infographic from Mindflash while reading LinkedIn Today. It highlights some basics for LinkedIn success. Boiled down, there are three key steps:

1. Personalize - complete your profile, form relationships through connections, groups and recommendations.

2. Customize - take advantage of opportunities to make your profile unique - use a great picture, provide interesting content about you, your company and your industry, create unique names rather than urls for your associated websites.

3. Optimize - use relevant keywords in your headline and profile text so you rank well when some one searches you.

You can check out the full infographic here.

This have given me some great ideas to make my Linked In profile better. Now I just need to find the self discipline to make it happen (the hardest part). How are you using Linked In?








What others had to say:

Great post! You stole my idea! Happy Birthday.

Posted by: Dave | July 10, 2015