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The Winnipeg Renaissance: How effective social media is driving culture & business

Jay Posted by Jay The Winnipeg Renaissance: How effective social media is driving culture & business

The Exchange District; just of the many hubs of social activity that's shaping Winnipeg's culture.

If 'man is the measure of all things', then 'the people are the measure of all things in Winnipeg', and the Peg is beaming with great people doing incredible things.

It's no secret that Winnipeg has turned a corner from down-and-out fly-over city, to must-experience, culture-hub on many travellers wish lists. Part reinvention and part rebirth, the Keystone province's capital city has most certainly renewed the creative spirits of Peggers, old and new. With boutiques, coffee shops, cocktail bars, arts, music, festivals and much more, the Peg has been stepping up its game in a big way.

However, this post isn't a love-in for all the hipsters to tweet about, haters to hate about, or scenesters to... scene about. Instead, it's an observation on the tools, technologies, and methodologies which have helped spark this Renaissance. Just as the invention of movable type began spreading ideas during the second half of the 15th century (and well beyond), a new form of communication has helped spread the word of local arts, music, cuisine, entertainment, fashion and more in today's day and age. And just as Gutenberg's printing press brought technology which had a profound impact on all areas of life for centuries to follow, so to have new technologies had a major impact on modern life. Digital marketing, specifically social media, has democratized the ability for Winnipeg's independent business community to reach large groups of people with more connectedness than ever before.

But having a soap-box isn't enough. Just because you have a mega-phone doesn't necessarily mean people will listen to what you have to say. The smart local entrepreneurs, the ones who are doing social right (see Albert St. Cocktail, King+Bannatyne, Bronuts, to name a few) are following best practices; consistent tone-of-voice and visual-style, mixed with user-generated content, customer-engagement and tasteful promotion. While start-ups may yet to have budgets that support mixing traditional media with their digital efforts, they can look to other local brands such as St. Vital Centre for inspiration through their effective use of outdoor, radio, and print advertising in cross-promoting their marketing strategy.

When integrated correctly, digital and traditional marketing can be cost-effective, interactive, and memorable in a way that doesn't focus on interrupting people, but rather on engaging with them. As a full-service ad agency with nearly three decades of experience, Fusion has seen the arrival and passing of many trends (can you xerox that for me?), technologies (remember pagers?), and fads (QR codes, just don't.) - and through it all we have helped our clients be successful by approaching each business challenge with sound strategy, smart tactics, and compelling creative.

What others had to say:

Great post Jay! I wholeheartedly believe in what you are saying and what it implies. I love what's happening in our neighbourhood and in Winnipeg. What a change from when we first arrived in the Exchange. There's another post on that somewhere in this blog.

Just one thing...I never had a pager.

Posted by: Dave | March 23, 2016

There as definately a lot to find out about this subject. I really like all of the points you made.

Posted by: http://www.sohbethatlarix.site | March 28, 2016

Fusion Hip Hop Playlist on Apple Music March '16

Rob Posted by Rob

 

Hey, so here's a playlist I've been working on this past week. It includes some of my favourite trap, nyc stuff, bangers by electronic producers with hot features and a few things in-between. Some old, some new. All Apple Music users need apply!

https://playlists.applemusic.com/embed/pl.502e58782cd640f68c2b014a27ad0f54?country=ca&app=music

It will bump in the whip or elevate your *cubicle; your choice!

Fire emoji.

- R

 

*Playlist may contain some NSFW lyrical content, depending on how relaxed your cubicle is :)

What others had to say:

Really enjoyed this blog.Much thanks again. Will read on

Posted by: http://www.elektroniksigaralar.gen.tr | March 22, 2016

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Posted by: http://www.zapya.in/tag/nokia-5233.sigma.downloads.apps.oper | March 23, 2016