This post may be somewhat biased. I say that because my life revolves around any opportunity I can find that allows me to drive. Whether it's at the track in my s2000, in my living room on my PlayStation, or with my Hot Wheels in front of my iMac - I’ll find a way.
Automobiles are often times viewed as a tool for transportation, and not much more. Indulge me while I take this opportunity to remind everyone who doesn't have 5w30 running through their blood; there is beauty and soulful expression in this form of design. Heart and soul goes into their creation, which translates to a heart and soul of their own. You can sense it through a glance, and be consumed by it through your hands and body.
When their potential is tapped into, these intricate man made machines harmoniously carry out their purpose and transform into something that is more than the sum of their parts, (much like a the human body?!). They can’t feel, but the best ones do come ‘alive’. With all that said, lets look at some car-porn. Does that flag any not safe for work filters, Peter? Oh well...
The first time I saw this commercial, I definitely laughed out loud. And while it’s pretty cute and pretty funny, it is also resonating pretty perfectly with my personal goal for 2015: to figure out how to slow down, live in the moment, and back away from this mindset that being constantly, unendingly super busy is the only way to be a successful, ambitious, competent person.
Our culture in general seems to really value busyness. We complain about it, but it’s expected and embraced at the same time. Most of us feel we don’t have any choice but to be busy. After all, there’s just so much going on and so much to do, and then there’s FOMO to worry about… so you keep up or get left behind.
The advertising agency world is a deadline-driven, always-say-yes kind of place. It can feel very expected and encouraged to let work take over your life - like you get some weird kind of industry-cred for being bleary-eyed and hunch-backed from way too many hours at your computer. Aside from work, we all have families, friends, pets, events, obligations, errands, and life in general that all have to be balanced, and it’s easy to just accept that full speed 24/7 is literally just the only option. But is it?
Probably not. At least I’m starting to think it’s not. So this year, when the calendar flipped over and everyone started talking about New Year’s Resolutions, I started thinking about being busy. I decided that maybe 2015 was the year that I started to give myself a break. I work hard, and that’s cool, but somewhere in between deadlines and goals and crossing things off lists, I want to make sure I don’t miss out on just enjoying life.
So while saying “no” is still not my biggest strength, over the past couple of months I’ve been slowly taking steps toward slowing things down, letting go of some responsibilities and commitments, and enjoying some downtime (and it only counts as downtime if you aren’t feeling guilty the whole time). Mostly, I’m just looking to find ways to get better at enjoying and living in the moment, instead of getting distracted by what’s next and what needs to be done. Maybe you’re really good at that – if so, feel free to pass along some tips. And let’s all remember to use our holiday days, shall we?
Like any design nerd I tend to spend way more time than I should art directing snapshots and looking at graphic design and advertising instead of “enjoying the sites” while on holidays.
I believe mea ho’omana’o is how you say souvenir in the native tongue of Hawaii. I brought back a few souvenirs for the Fusion blog from my recent vacation to the island state.
This sign made me stop in my tracks. I like the rhythm of the repeated shapes in the logo.
In a gallery with works by Picasso, Rembrandt, Miro and Chagall I spent the most time with beautiful busts by Woodrow Nash. Turns out he was a graphic designer and illustrator in his earlier professional life.
Kapalua is the top golf course in Hawaii and home of the PGA Tournament of Champions. I like the way they incorporated a pineapple into the butterfly.
So much of the local design was casual/organic/friendly. Especially in Paia, a little town with a 60s hippy vibe on the north shore of Maui. I’ve seen photos of Willie Nelson wearing an Alice in Hulaland t-shirt.
In among brand name stores like Tiffany & Co., Rolex and Louis Vitton in the Shops at Wialea was a gallery called Mouche (they have a website). Filled with contemporary graphic art of subjects from popular culture it turned out to be one of my favourite places to see.
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