Daily Dose

My Brush With Immortality

Morris Posted by Morris

 Today I join the sporting world in mourning the death of Tony Gwynn, one of histories’ all time great baseball players. A dual sport star (his basketball talents were NBA worthy) at San Diego State in the late 70’s and early 80’s he went on to become one of the purest hitters to ever grace major league diamonds over a twenty year career as a San Diego Padre. Gwynn passed away in California at the young age of 54.

What has this got to do with the Fusion blog, advertising, design, and Winnipeg?

About ten years ago we were approached by a local entrepreneur to help create an identity and marketing materials for a sports grip-enhancement product he had invented. Tony Gwynn was among a small group of former sports stars our client hired to endorse the product. Packaging and primary sales materials revolved around his image and words.

I was lucky enough to work on the account, and actually flew to San Diego at one point for a photo shoot. A baseball autographed by Tony Gwynn is proudly displayed in my home.

Much like most of the ephemeral offerings of the advertising world, Tony Gwynn’s life came and went relatively quickly. But the impact he made in his time as an athlete, and on the young people he surely touched as a college coach following his playing career, will stand the test of time. Though I barely crossed his path it made me a little sad to learn of his passing.

Mobile Advertising Growth Monopolized

Dave Posted by Dave Mobile Advertising Growth Monopolized

Mobile seems to be the place that we’re all headed. And Facebook is the place where much of that growth is being captured.

I keep hearing and reading about the fall of Facebook, and of the youth leaving in scores, but they are seeing the greatest increases in market share in mobile advertising. They are not the leader, but they lead in year on year growth since 2012 after having almost no mobile ad revenue in 2011. Facebook has risen from a 5.4% share in 2012 to 21.7% in 2014. Meanwhile, Google dropped almost six points.

Globally, the mobile advertising industry has more than tripled in two years to cross over $30 billion in 2014 (up from $18 billion last year) — a huge industry, but nothing like TV at almost $200 billion and print at $110 billion (Mashable).

As broadband becomes cheaper and as we untether from our wired home and office computers, mobile will become our screen of choice. You can already watch a lot of TV and listen to most radio stations on mobile, and we’re much more excited when a new mobile device is launched than we are a new computer, TV or music player. With Apple’s impending release of IOS 8, opening up a variety of new health tracking opportunities and home management abilities, we’re not very likely to slow down on our consumption of mobile.