Not another hideous tattoo
You're Late - Julia Rothman (Image from Tattly @ www.tatt.ly)
Today's blog stumble has me thinking about tattoos.
Hawaii is one of those islands where everyone has tattoos. The majority of the one's I've seen out here are really quite beautiful and meaningful to their wearers. Many represent family or culture or a mantra that they want to keep with them forever. Many of them are huge, extending across arms, backs and down legs in tribal patterns, tropical foliage and marine life scenes. Since we moved here, our appreciation for artwork extending to skin has most definitely increased.
My hubby is considering a tattoo. For his 30th, I bought him his first hour with the tattooist. We've been on a slow research trekk to find some inspiration and to figure out what kind of style he likes. I highly recommended that he think long and hard about this since "you don't want to just go in there and pick something out of a book that you think looks pretty" - which is what I ended up doing one glorious day as an 18-year-old. That's another story.
Anyhow, so we've been doing research and I took a blog rabbit trail to this neat temporary tattoo store called Tattly, which was created for "design-minded kids and kids-at-heart". It's a bunch of fun little tattoos created by some well-known designers, founded by design blogger SwissMiss who was frustrated with hideous temporary children tattoos: "Think Clip Art gone Tattoo". I think they're pretty fun and a good, healthy, design distraction for midday.
Some people would say that advertising the City of Winnipeg is a tough job. And while it's true our city has some faults (mosquitoes and cold are probably at the top of the list), like any one or any place you truly love, we Winnipeggers know how to look past them. One of the great things about working at Fusion, is the people in our office truly love Winnipeg and our province. From great restaurants, to festivals, cabins and farmer's markets, we really try to take advantage of everything Winnipeg (and Manitoba) has to offer. In fact, we often refer to ourselves as Manitoba boosters. So we're always up for the challenge of promoting our city and our province. Well, our job just got a little easier.
Today's Winnipeg Free Press featured an article highlighting Winnipeg's ranking of third in the summer edition of the quarterly CIBC World Markets Canadian Metropolitan Economic Activity Index. This is quite an improvement for Winnipeg and it's so great to see our city's momentum being recognized. If you didn't see the article, you can check it out here. While this is great to see from a personal standpoint, it's also very rewarding professionally.
Because local pride is important to us at Fusion, we intentionally go after work that let's us promote the great place we live. And we've definitely had our chance to do that. In my time at Fusion, we 've been fortunate enough to develop brands and/or campaigns with the Manitoba Moose, Downtown Winnipeg Biz, Manitoba Homecoming, Travel Manitoba, Canadian Museum for Human Rights, and Economic Development Winnipeg (formerly Destination Winnipeg). They all have one thing in common - adding to the dynamic and eclectic nature of our city and province. And we're so glad to be able to help these organizations put the place we call home on the map.
I think for anyone who lives in Winnipeg, the survey only confirms what we already knew. Winnipeg is a great place to live, and it's only going to get better. And I'm happy to say that I've been a part of it, personally and professionally.
Go Winnipeg Go!
Communicating on your Facebook Business Page
Red Bull "Like" Page on Facebook
Your Facebook business page can be addictive and very time-consuming, and it can also be sadly neglected and left for dead. Of course, some where in the middle is where you need to be.
Posting updates more than once, or maybe twice per day is about the most we suggest you do. If you are always on your fans’ walls, and your message isn’t always titillating and timely, they’ll drop you quickly.
Being “liked” on Facebook, as a business, is a privilege. It is an offer from a customer or prospect to communicate and it must be taken seriously. While it can be a place for sales notices and company information, the more of that you do, the more you look like spam and the faster they’ll drop you.
Facebook is your opportunity to build a customer relationship that can become quite intimate, one-on-one. It is your chance to listen to your customers and to share information that they desire to make better buying decisions and to maintain loyalty.
As a person’s Facebook wall continues to scroll and messages fall out of sight, it is useful to find the most opportune posting times of the day. Look at posts that got the most comments and determine the time of day they were posted. You should also use Facebook Insights, which let’s you monitor interactions on your page over a set time period.
Two other quick tips, after ensuring that you have a Facebook “business page”, not a personal profile page, is to create a strong call-to-action for visitors to “like” you (the Red Bull example above is an excellent one with nothing but a call-to-action), thereby opening the door to communication, and include keywords as often as you can in your status updates, photo captions and anywhere else you can. Talk to your community, speak their language, thank them, reward them and listen to them.
At Fusion, we help our clients manage their Facebook, Twitter and other social networking accounts, ensuring that we create a strong and consumer-oriented brand voice and messaging strategy.
The Making of a Gig Poster
If my funds and my wall space were unlimited I'd have hundreds of concert posters. A hand screen-printed poster is right up there with a great letterpressed piece for things that make me swoon and my credit card cower and I know I'm not alone among designers in feeling that gig posters are one of life's great art forms.
I think it's often easy for many people to look at something like a screen printed concert poster and not realize the extrodinary amount of time and talent that goes into producing one of these babies. DKNG Studios made a fantastic video that showcases the "making of" process from start to finish of a fantastic poster done for one of my current favourite bands, The Black Keys.
Since the embed code isn't working, you'll have to check out the video the old fashioned way - just click here to check it out. I highly recommend you do.
(Bonus Tip: Listen to "Rave On Buddy Holly", a tribute album to Buddy Holly by a ton of great artists, by following that Black Keys link - Great background music for whatever you are doing today.)
10 Words You Need to Stop Misspelling
As the official in-house proofreader, there's nothing that drives me more crazy than spelling mistakes. (Well, maybe double spaces after periods. And bad drivers. But I digress). I'm always surprised when I see advertisements or articles riddled with spelling errors! In the age of spell check and auto correct, you'd think mistakes would cease to exist. Or at the very least, occur less often. But alas, such is not the case.
Which is why I love this blog post. If you can't memorize the proper way to spell a certain word, maybe a cartoon will help you remember instead! And if you're as anal about spelling as me, the link serves as some great Thursday humour as well.