Daily Dose

How a Toothpaste Commercial Brought Us Max

Florence Posted by Florence

In honour of #NationalDogDay, here’s the story of how Max came to be part of my family:

6 months after I started working at Fusion, converted by the cuteness of a long-haired chihuahua named Coco, I knew I wanted a dog. I just had to convince Kent. Once he was on board (it didn’t take much), talk quickly shifted to what breed we wanted.

Honestly, I don’t remember all of our criteria, but I distinctly recall both of us at some point mentioning the “cute dog in the toothpaste commercial.” I’ve tried to find this commercial several times over the years, with no luck. The whole commercial was red and white and filmed like a musical, with the running theme of choosing the whitest item in the bunch. (It must have been for some new whitening toothpaste). At one point, a group of dogs is shown, and when one is plucked from the group, it’s the fuzziest super white dog. We both thought it was the cutest dog we’d ever seen, and liked the fact that it wasn’t a common breed. We literally googled “white dog from toothpaste commercial” and eventually figured out it was an American Eskimo. More googling revealed that there was an American Eskimo breeder in Manitoba, and within 2 months, we brought Max home.

Max, the day we brought him home from the breeder


To this day, we can never remember what toothpaste brand it was (Colgate? Crest?), but we will always remember the face of those smiling dogs. So, lesson learned marketing peeps, if it’s brand recall you’re going after, don’t feature cute dogs your ad!


Fusion Summer Mixtape '15

Rob Posted by Rob Fusion Summer Mixtape '15

For my next playlist installment, I’ve put together some tracks from my favourite albums of the past month.


Jamie XX’s ‘In Color’ and Tame Impala’s ‘Currents’ definitely topped my list and are still in heavy rotation – aiding in the ebb and flow of creative juices at work, and providing warm vibes at home on the balcony. Vinyl copies of both were promptly scooped up...

On another note, in addition to being one of the most fun listens of the summer – Everything Everything’s ‘Get to Heaven’ has by far the best album art I’ve seen all year. Hilariously intense and vibrant; this illustration is a little whacked. Much like their take on progressive indie pop. Check it out!

- Rob



Everything Everything

To the Blade
Get to Heaven
Spring / Sun / Winter / Dread

Unknown Mortal Orchestra

Ur Life One Night
Can't Keep Checking my Phone
Extreme Wealth and Casual Cruelty
Stage or Screen

Tame Impala

Let It Happen
The Less I Know the Better
Reality In Motion

Clarence Clarity

Alive in the Septic Tank

Hudson Mohawke

Very First Breath
Scud Books

Jamie XX

I Know There's Gonna Be (Good Times)
Loud Places
The Rest is Noise

What others had to say:

What a great idea, Rob! I'm looking forward to seeing more album cover art. #FusionxSpotify

Posted by: Andrea | October 7, 2015