Creative and Unique Guerrilla Marketing TacticsPosted by Dave
We recently had the wonderful experience of having graphic designer Alyssa Love Pangan join us from Red River College for her three-week practicum experience. She fit into our company culture very easily and we enjoyed working with her and eating her tasty noodle dish at our monthly potluck. She has a great career ahead of her judging by the work she did for us and particularly the work she has done for herself at school.
As usual, we ask students to present their portfolios in the lounge and we gathered around for a presentation of some very excellent design and some exceptional promotional execution. I asked her to write an article for our website blog about the guerrilla marketing campaign that she had produced and implemented. She created the blog, "Wear it Like a Penguin", as a project to track website hits and, therefore, the success of her unique guerrilla promotions. She produced a beautiful and informative 32-page online book about the project that you can see on the first page of her blog. Click the "Guerrilla Marketing Book" icon. Quite amazing.
Here she is, writing incognito, in the vein of her incognito campaign...
Wear It Like A Penguin?
Like fashion icons, Penguins are always so neatly dressed. Wear It Like A Penguin is a recently launched fashion blog in Winnipeg that started out just as a college assignment for Campaign Strategy. The blog is known more for its guerrilla marketing techniques than anything else and was created to keep track of pageviews.
Here are some of the creative guerilla marketing techniques that the student used to spread the word.
BOOKMARKS: Bookmarks with the blog url were inserted into popular Fashion Magazines at grocery stores in Winnipeg.
SHOP-DROPPING: Price tags with the blog url were left in pockets of selected clothing in retail stores of popular shopping malls in Winnipeg.
LOST WALLETS: Wallets were left empty with an attached price tag with the blog url on benches and coffee tables at shopping malls and coffee shops in Winnipeg.
LOST HANDKERCHIEFS: Handkerchiefs were sewn with price tags attached and were left on benches and coffee tables at shopping malls and coffee shops in Winnipeg.
WASHROOM ICON OUTFITS: Men’s paper jeans and women’s paper dresses were cut out with an attached price tag and were applied onto men and women’s washroom icons at shopping malls and colleges in Winnipeg.
PURSES & TIES: Purses and ties with attached price tags were hung on jacket hooks in washroom stalls, elevator and staircase railings, and everywhere it was possible.
Within one week and a few days from distributing 175 marketing pieces she was able to reach 998 views online and three followers! This fun campaign definitely was one of the highlights of her year at Red River College. She says “Guerilla marketing is always fun… when you don’t get caught!”
– Isla Penguin