Daily Dose

Happy Earth Day!

Haley Posted by Haley

In honour of Earth Day we here at Fusion decided to have a "pot party".

I know what you're thinking, and no, we weren't smoking grass, we were planting it!

With our paint brushes in hand we (puppies included) gathered around blank terra cotta to create custom designs to house our greens. Once the paint was dry we added soil, seeds and water, and set them in the sun with hopes of blooming herbs and flowers in the near future!

Here's a peek of how we're making our office a little greener :)

 

Keep an eye on our Facebook, Twitter and Instagram to track our plant progress!

How to have a Great Memory

Dave Posted by Dave How to have a Great Memory

This may seem like a “well duh” moment, but the best way to improve your memory is to pay attention. It’s not really a duh moment as most of us don’t really pay attention when we need to. That’s why we often forget a person's name right after we hear it. Our mind is on other things, like what to say next or what she is wearing.

When we pay attention, we upload other clues that aid in memory, like visual and auditory information from our environment. I experience this all the time when hiking and listening to an audiobook. When I go back to the story later, and it very often starts up again somewhere I wasn’t, (thanks Apple), and I rewind or fast-forward to find my spot, I often recall where I was in my hike as I re-listen to the words that I had heard in that place. I have attached cues that help me to recall information. Mostly useless here, but still it proves it to me.

When you are keeping that experience in your mind, that is when your brain starts storing the extra sensory data.

Advertising on Instagram

Fusion Posted by Fusion Advertising on Instagram

Ads have recently made their way to Instagram, and we have mixed feelings about it.

Prior to advertising, Instagram was being used effectively by many brands. They had to build fan bases with quality content, and acquire followers who had a genuine interest in what they were doing. That was the beauty of Instagram – it was all about photo discovery and building an inspiring feed.

It’s no surprise that advertisers are enticed by Instagram. The app has recently overtaken Twitter with 300 million active users and it continues to grow everyday. The majority of its users are drawn from the youngest age brackets, with 41% in the 16-24 demographic. They’re also more likely to be in the top income quartile.

Instagram has only allowed brands with a strong existing following to advertise. The company is so determined to make ads fit seamlessly into users’ feeds, that Instagram co-founder Kevin Systrom is personally approving each one. Fun fact: ads are rumoured to cost up to half a million dollars per month.

The ads look like regular posts but are prominently marked “sponsored.” Let’s take a look at some sponsored ads we’ve seen:


*Instagram released the results from the pioneer brand campaigns on their business blog two months after the initial US launch. 

Advertising was the beginning of the end for Facebook in a lot of ways, and it would be a shame to see Instagram become the same type of platform. At the same time, these ads are high quality and don't feel as intrusive. 

How do you feel? Do you mind the ads?

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