Creative and Unique Guerrilla Marketing Tactics
Posted by
Dave
We recently had the wonderful experience of having graphic designer Alyssa Love Pangan join us from Red River College for her three-week practicum experience. She fit into our company culture very easily and we enjoyed working with her and eating her tasty noodle dish at our monthly potluck. She has a great career ahead of her judging by the work she did for us and particularly the work she has done for herself at school.
As usual, we ask students to present their portfolios in the lounge and we gathered around for a presentation of some very excellent design and some exceptional promotional execution. I asked her to write an article for our website blog about the guerrilla marketing campaign that she had produced and implemented. She created the blog, "Wear it Like a Penguin", as a project to track website hits and, therefore, the success of her unique guerrilla promotions. She produced a beautiful and informative 32-page online book about the project that you can see on the first page of her blog. Click the "Guerrilla Marketing Book" icon. Quite amazing.
Here she is, writing incognito, in the vein of her incognito campaign...
Wear It Like A Penguin?
Like fashion icons, Penguins are always so neatly dressed. Wear It Like A Penguin is a recently launched fashion blog in Winnipeg that started out just as a college assignment for Campaign Strategy. The blog is known more for its guerrilla marketing techniques than anything else and was created to keep track of pageviews.
Here are some of the creative guerilla marketing techniques that the student used to spread the word.
BOOKMARKS: Bookmarks with the blog url were inserted into popular Fashion Magazines at grocery stores in Winnipeg.
SHOP-DROPPING: Price tags with the blog url were left in pockets of selected clothing in retail stores of popular shopping malls in Winnipeg.
LOST WALLETS: Wallets were left empty with an attached price tag with the blog url on benches and coffee tables at shopping malls and coffee shops in Winnipeg.
LOST HANDKERCHIEFS: Handkerchiefs were sewn with price tags attached and were left on benches and coffee tables at shopping malls and coffee shops in Winnipeg.
WASHROOM ICON OUTFITS: Men’s paper jeans and women’s paper dresses were cut out with an attached price tag and were applied onto men and women’s washroom icons at shopping malls and colleges in Winnipeg.
PURSES & TIES: Purses and ties with attached price tags were hung on jacket hooks in washroom stalls, elevator and staircase railings, and everywhere it was possible.
Within one week and a few days from distributing 175 marketing pieces she was able to reach 998 views online and three followers! This fun campaign definitely was one of the highlights of her year at Red River College. She says “Guerilla marketing is always fun… when you don’t get caught!”
– Isla Penguin
Pinterest now third behind Facebook and Twitter in Social Media
Posted by
Dave
LindedIn just dropped behind to fourth place as upstart Pinterest rockets with a traffic increase of 50% from January to February reaching visit counts of over 20 million per week.
For the month of March, web intelligence company Experian Hitwise ranked the top ten social networks as follows:
1. Facebook: 7.0 billion
2. Twitter: 182.2 million
3. Pinterest: 104.4 million
4. LinkedIn: 85.7 million
5. Tagged: 72.5 million
6. Google+: 61.0 million
7. MySpace: 43.3 million
8. MyYearbook: 38.1 million
9. MyLife: 29.7 million
10. Tumblr: 29.6 million
Pinterest users skew 60% female with 55% of them between the ages of 25 and 44 with a real bent towards people interested in home hobbies and crafts.
Experion's Lifestyle Segmentation tools paint an interesting picture of the demographics of Pinterest.
Pinterest is also fast becoming a great tool for business as popular images with links back to the original source can get repinned on hundreds or thousands of others' user boards.
We are using Pinterest right now for our client, St. Vital Centre mall.
Home Sweet Home
Posted by
Lorraine
Home Sweet Home by Anja Studer
Well folks, Fusion is glowing with pride as our very own, talented Anja Studer is celebrating her very first art exhibition this Thursday at the cre8ery gallery. It's a collection compiled of original paintings and photography by Anja inspired by her Swiss homeland. Of course this means that we have to say goodbye to a beautiful piece of art that has been decorating our office for the past few months, but we are excited to share it with the rest of you!
Home Sweet Home is a series inspired by a need to express her feelings about her Swiss roots and surroundings. The works reflect a collection of events and influences in her life from cherished childhood memories to the hardships of living abroad. She explores the meaning of Heimat (home) by asking herself, "What does she miss the most? What does her heart say?" In doing so, she is discovering how deeply connected her identity is to Switzerland. Living abroad can be lonely and leave you feeling like an outsider, not belonging in either place. Through this series she is embracing and celebrating her Swiss heritage and rediscovering herself as a Swiss living in Canada.
Opening night is this Thursday at the cre8ery gallery, running from March 22 - April 3. There will be food and drinks and traditional Swiss music opening night, so come check it out. Enjoy some Swiss fun and maybe take home a great piece of art!
Flashing Lights
Posted by
Barrett
Today's a big day at the office - the staff photo shoot. We're working with our good friend, the super talented Jerry Grajewski on getting shots of our entire team. This is something that has been in the works for a long time and it's great to finally be doing it.
We're all used to being on the other side of the camera, directing shoots for our clients, so this will be a different experience for most of us. As you can imagine, leading up to today there has been a lot of discussion about what everyone planned to wear. We'll post some of the shots next week, so check back and see for yourself!
Viv Draward – a new face at Fusion
Posted by
Leighton
It’s always exciting to see a new face at the office. With Susanne off for the next year to care for her beautiful new daughter Avery (congratulations Susanne and Travis!), we welcomed Viv Draward to the Fusion team last month. This is super-exciting for us because she comes to Fusion as a known quantity – a former client that we really loved!
Viv has stepped into Susanne’s business development role, which is really great because she’s one of those people who seems to know, and be friends with, pretty much EVERYONE – a very important asset! In addition to her own special self, Viv brings an impressive resumé to Fusion. In addition to her time as Director, Marketing with Polo Park Shopping Centre, Manager, Communications and Public Relations with Friends of the Canadian Museum for Human Rights (and where we first met Viv), and Communications and Marketing Manager with Easter Seals, her most recent position was a term as Executive Director with Ronald McDonald House Manitoba.
Viv fits into the Fusion team beautifully (even adding another dog, Cujo, to our pack of office canines!) and is now completely inundated with proposals, leads and the general craziness that is part of life here.
Welcome to Fusion, Viv!!
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