Another student work placement has flown by, and this time we're saying goodbye to the lovely Rhianna Saj (aka RhiRhi). She’s been a great addition to the office over the past few weeks, and I'll miss having a fellow CreCommer around! Thanks for being with us, Rhianna.
Here’s what she had to say about her time at Fusion:
As someone that has completed 3 internships I know that it can be hard. More times than not, there isn’t enough work or the agency doesn’t trust the intern to take over. It can sometimes lead that intern to feel like they aren’t needed or wanted. I’ll admit that with previous internships there were times that I’d count down the hours till I was done. There were days that I dreaded going in but that wasn’t the case with my last one.
For the past three weeks, I have been interning at Fusion. I’ve had the chance to do everything from brainstorming a list of names for a new company, compiling articles and stories about refugees to even photographing the newest trends at St. Vital Centre. I thoroughly enjoyed the work I was doing, and felt like I was actually helping the team out rather than creating more work for them. As I was surprised by this new phenomenon, I wondered if there were any other interns out there who had felt the same, and so I started writing this article to help them through this stage of their experience.
3 Ways You’ll Know You Like Your Job
1. The work doesn’t feel like work.
Cliché, I know but for the most part I really liked doing what I was doing. I loved the brainstorms, or coming up with 30 different tweets that a client could use to promote their brand. I was ecstatic when I was handed my first brief and it was three pages long. There was so much information, and insight to write copy off of which had me very excited.
2. The office has dogs.
This is a given. If you work somewhere that has an office dog and you don’t like going to work, you are just being unappreciative. I’ve interned at agencies that have had a dog before but at Fusion there were 2 that I met. There’s something quite rewarding about a little pup coming into your office for a mid-day pat!
3. You like the people you work with.
Whenever I start a new job, I tend to be very quiet and reserved for the first couple of weeks. It’s something that I have tried to grow out of but I believe it’s how I test the waters. Although I was quiet and kept to myself at Fusion the team always made me feel extremely welcome. Whether it was offering me a drink at 4 on Fridays or taking the extra time to explain something to me, the Fusion team made me feel right at home!
I know that every experience is different but these are just a few clues for the next intern. I know they will enjoy their time at Fusion just as much as I did. How could you not?
Big news! I’m thrilled to announce the newest member of our team, Jay Leslie.
Jay joins us as an Account Manager and strengthens our team with a decade of experience in design, marketing and brand consultancy. He comes to us from National Leasing, where he lead an in-house agency team of five, and focused on building their digital marketing strategy through lead generation, website development, blogging, video production, and a robust ppc platform. His experience as an entrepreneur is invaluable to me because he knows what it means to start a company, and how it feels to spend your hard earned money on marketing.
Since starting at Fusion, Jay has already been getting his feet wet with new and existing client business. I am pleased to have Jay on board and look forward to doing great things together.
As most Canadians already know, Winnipeg was in the nation’s spotlight last week as we played host to the 103rd Grey Cup game. At his state-of-the-union address in the days leading up to the big game commissioner Jeffrey Orridge unveiled a new logo and promotional video branded with the slogan “What we’re made of” for the Canadian Football League.
The image on the left is the new CFL logo, accompanied in the row by its direct descendants. The three laces in the new symbol, the unveil told, are a nod to the three downs in the Canadian game. Will anyone seeing it for the first time without explanation pick that out? I doubt it. And didn’t graphic designers already exhaust the slivered arc in logos much earlier this century? The presence of the maple leaf, the unveil also told, is proudly Canadian, though I find it disproportionately tiny and insignificant. The claim was that the new logo is modern and young (of which I am neither) so they may not care what I think. But I am a passionate fan and know that my first reaction is similar to most of the reactions I’ve heard and read – I don’t like it. In fact, my first reaction was “I hate it.”
In fairness to the league, the new logo was easy to read from a distance on the field. And though the promo spot didn’t do much for me when I first saw it on my iPad I thought it, and the logo, looked great in high def on a large flatscreen during the game.
The league hopes the brand transformation will bring new, younger fans to a game that has flatlined in attendance and dropped in television ratings of late. The new marketing efforts will include apparel from adidas (I saw a guy wearing a hat with the new logo so large I’d need a five head, not a forehead, to make it wearable), and there will be revamped websites and mobile apps for the league and its teams to better connect with fans. As a sports fan in general, and huge fan of our three down football, real-time statistical updates and league information at my fingertips is something I desire. I’ve always felt in past that the CFL was lacking in fulfilling that desire.
The league’s new website (cfl.ca) launches on Wednesday. “There will be more to come. Much more to come,” is what Orridge said at the unveil.
I’m hoping he can deliver on that promise and I’m sure I’ll eventually warm up to the new brand. I really hate being a hater.
In 2008, I took a bit of a leap from my then 16 year old advertising agency to form a technology company with investors and developers and some crazy ideas. That has been one of the most transformative experiences in my business life. But that’s not what I want to talk about here.
Our first rollercoaster ride was into virtual reality. In 2008, when nobody was there and Facebook probably hadn’t heard of the Oculus Rift virtual reality headset (which they bought in 2014 for $2 billion), we built a virtual world online dating site because it had been proven that daters would go to that very elusive second date if they experienced each other virtually first.
Then we thought Augmented Reality might be an interesting adjunct to VR, which is a way of meshing the real world with the digital. Think – you’re looking through your iPad screen via its camera and when it sees your friend it turns him or her into Chewbacca from Star Wars. As she walks around, she is Chewbacca as long as you keep looking at her through the iPad screen. (It had to recognize your friend first and then wrap her in Chewbacca skin.)
We were early with both these innovative technologies and we later discovered that they had huge opportunities in marketing (see video above). The times are changing and the market is ready for virtual and augmented reality.
We see virtual reality being used already in tourism where you see the place you’d love to visit in virtual reality – as if you are there. We see augmented reality in allowing you to try on clothes virtually, using both VR and AR to accurately size you. We also see it in amazing form in this example of demonstrating a refrigerator without having to go to the store. LG Fridge example
What do you think about these new experiential technologies and how much more likely you would buy if you could use them in your shopping experience?
As burger week comes to a close and we wipe away our salty tears, let's take time to reflect on how much Winnipeg loves burgers.
Throughout the past week 40 restaurants in Winnipeg took part in Le Burger Week. With creations ranging from a classic cheeseburger to “The Burgadilla” there was a flavour to fit everyone’s taste. Perhaps that's why so many Winnipeggers participated. Between the other participating cities (Montreal, Toronto, Port-Au-Prince and Quebec City), Winnipeg’s top five burgers earned the most votes. Whoop, whoop!
Dubbed top burger was “The John Stamos” from Nuburger which brought in 9855 points, winning both the Winnipeg and national title. Taking a close second was the “The King and Bronutyne” a collaboration between King and Bannatyne and Bronuts-- which boasted a house made patty between two goat cheese glazed donuts. Rounding out the top five in Winnipeg were the, “The Hustler” from Marion Street Eatery, “The Magical Poutine Burger” from The Grove, and “The Fat Louis” from Mon Ami Louis.
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