Stop and Smell the Sawdust
Four easy steps to designing and building your own social media site.
If you’re a creative professional and you ever find that the ephemeral advertising/marketing/graphic design world that the fruits of your labour live and (usually pretty quickly) die in is needing a little out-of-office boost this project might be right up your alley.
Step 1: rescue castoff old headboard from your father’s woodpile
Step 2: deconstruct (discovering six beautiful oak boards and maple bedposts under the awful, thick, poop-brown stain – notice that the backs of the oak boards, unfinished, and with pronounced saw marks, are actually way nicer than the “finished” side – then while looking at your pile of wood start to imagine
Step 3: recruit a cardboard box to help hold up your deconstructed pieces and using the pictures in your head start moving the wood around (having a few clamps to hold stuff together will be an asset)
Step 4: add poplar accents in tribute to the woodpile, tweak idea, cut wood to finished sizes, assemble, paint and stain.
You’ll find that limited tools and even less experience in woodworking needn’t hold you back. Lessons learned from your career – about things like contrast, scale and proportion – will prove to be beneficial. And in the end, you’ll have a mobile social media device that could even outlive Instagram, Twitter, Facebook et al. If used correctly it will be a site where you can combine pretty much all social media – keep in touch with your freinds – talk about the news – share your likes – network – and you’ll even straighten your neck, smell smells and touch something other than a flat piece of glass – with no limits on words or characters or data.
Taking time to stop and smell the roses did me a world of good.
(I acknowledge the irony in the fact that I’ve had to resort to using social media to make a cheeky statement about social media.) (What effect will using the word poop in this story have on our search engine optimization?)
Take a Moment
- Dec 18, 2013
- Posted in: SEO, Self Improvement, Public Relations, Online Marketing and Social Media, Office Culture, News, Marketing Strategy, Lifestyle, Focus Testing, Design, Business, Branding, Advertising
At Christmas time things can get very hectic. At Fusion, we are working like little elves to get everything done before we go on our much deserved Christmas and New Year's break.
To help you get back into the spirit of Christmas and everything else we celebrate at this time of year, have a look at these great quotations. To see a handy list of cultural and religious celebrations by date, click here.
My family celebrates Christmas. Merry Christmas.
5 Reasons Content is the New Currency
Money can’t buy trust. But social media content can.
As our friends at Ogilvy & Mather said, “Sharing content helps us connect. Connection helps us engage. Engagement leads to a relationship. Relationships lead to friendship and possibly endearment. In the industrial economy, we congregated in front of the TV, read newspapers and magazines, gathered around the radio and saw signage that told what to believe. In the sharing economy, technology has allowed us to connect, engage, question, critique, criticize or concur. Humans are social animals, and we still need something to spur connection. Content acts as that stimulant. Content is our true currency.”
The 5 Reasons...
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
Sun Tzu quote, from the Art of War, more than 2000 years ago.
Kings & Queens of Content
Google's AuthorRank will rank search content based on the author's online clout
We’ve all heard the mantra, “Content is King”, but Google is now patenting a metric that may create Kings and Queens of Content. AuthorRank will rank content based on the author’s online reputation and influence. Reputation and influence being determined by the degree of interaction the writer’s past content has received. Think likes, tweets, comments on other social networks, and links. To take it another level deeper, each of these interactions will also be assessed to take into account the rank of the people making them. So it’s not only what you say, but also who hears you say it…and then chooses to interact. (I’m hearing terrible interpretations of “If a tree falls, but no one’s there to hear it…” jokes forming in my mind). Oh, and in a brilliant move to increase interaction with Google+, this all hinges on tying the content back to your Google+ profile.
So, will this work? I’m sure it will have massive implications on search, but I'm still personally torn about jumping on board. On the one hand, I feel a certain pressure to start worrying about my rank. I can see how this is a tremendous opportunity to solidify our business’ expert position, and also how it can benefit me personally. But, I already have a dormant Google+ account and between Facebook, Twitter, Linked In, this blog, Pinterest, Socialcam and Instagram I’m not overly excited about spending time managing it. So, for the short term, I’m aware and will be paying attention, but am not quite ready to commit to making the effort. How about you?