Daily Dose

Filter Feature

Haley Posted by Haley

For those of you out there who are social media savvy, you may have noticed that Instagram recently (as of yesterday) updated their app and expanded their filter collection. To save you from posting a photo to see the effects of each, let me introduce you to; Slumber, Crema, Ludwig, Aden and Perpetua (below).

With the addition of these five new filters there are now a total of 24 to choose from. However, with the new update to Instagram there is a feature that allows you to hide filters that you may not like (aka Kelvin... sorry Kelvin). So if you notice some filters missing from your options, they are most likely hiding in the 'manage' box at the end of the list.

For more detailed descriptions about each of the new filters click here: www.adweek.com/news/technology/hidden-meanings-and-inspirations-behind-instagrams-5-new-photo-filters-161988

What others had to say:

Not even Kelvin likes Kelvin.

Posted by: Claudine | December 17, 2014

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#BendGate

Haley Posted by Haley

With the recent release of Apple’s iPhone 6 and 6 Plus, there have been floods of people complaining about the durability of the phone. This in turn has sparked the widespread use of the term #BendGate throughout social media. KitKat, in particular, took advantage of this posted this tweet (below). With more than 23,000 retweets and 10,000 favourites, KitKat has far surpassed the record of Oreo’s ever popular, “You can still dunk in the dark” from the 2013 Superbowl.

Reminding us, yet again, how quick and clever comebacks can make light of even the worst PR nightmares.

So whether you’re a fan of Apple or not, grab a KitKat and take a #break!

What others had to say:

A number of brands have jumped on the bandwagon, taking advantage of the publicity to promote themselves. Most of them have been pretty clever!

http://designtaxi.com/news/369595/Brands-Are-Trolling-Apple-On-Twitter-Over-BendGate-Incident/

Posted by: Wil Alambre | September 26, 2014

Hahah, thanks Wil! Those are some more great examples! My personal favourite was from Heineken NL, very relatable!

Posted by: Haley | September 26, 2014

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A warm, sunny welcome

Kara Posted by Kara

 

The sun is shining beautifully here in Winnipeg, and we're taking a minute today to enjoy the glow from the windows, and use that warm feeling to welcome a new face to the Fusion office.

Audrey Neale has come on board this week as our new Advertising Copywriter and Social Media Strategist, and we couldn't be more excited to have her here. She's taken on her first few projects with enthusiasm and a fresh perspective, and we can tell already that she's going to be a great addition to our team – as well as a lot of fun to have around.

Audrey's no stranger to social media – she founded GoWpg, an impressive college project turned local online touch-point, that sets out to "draw the attention of hip, young city dwellers who love to go out and enjoy Winnipeg." The website, Twitter feed, Instagram account, and Facebook page all do a fabulous job of showing a side of Winnipeg that is slowly becoming less well-kept-secret and more well-known-source-of-pride. Winnipeg shines in the spotlight that GoWpg points at it, and Audrey's work on conceptualizing, writing, posting, and promoting, impressed us in more ways than one. Be sure to follow GoWpg on your platform(s) of choice, and prepare to catch Winnipeg-fever.

We've also had the pleasure of seeing her smart, insightful copywriting in action, and know she will bring a huge amount of value to both sides of her new role.

I'm super pleased to have Audrey round our Creative Team, and am excited to see everything she brings to the table. Welcome to Fusion, Audrey! We can't wait to see you shine.
 

 

 

 

 

 

 

#WorldCup

Haley Posted by Haley

As the World Cup goes into a lull until the quarter finals, I thought I would explore what FIFA has done to make a soccer (or “futbol”) tournament the most popular event in the world. With more mentions and hashtags than the Sochi Olympics, the Oscars and the Superbowl combined; the World Cup has taken over social media.

If you’re not already checking into one of the numerous social ‘hubs’ on Twitter, Mashable, TSN or FIFA, then you’ve already noticed the oh-so-clever, daily, Google ‘doodles’.

For the lucky ones who get to watch at work, home or at local restaurants, you get to see the creative commercials which sponsors have spent billions on. Yes, billions, and it’s for good reason.

For example, ESPN online had a record breaking 1.7 million concurrent viewers during the USA vs. Germany match. Along with that, the first two weeks garnered over 300 million tweets. Using the #WorldCup hashtag, along with fans cheering for their favourite countries (#BRA, #MEX, #GER, etc.), it made it easier for advertisers to target their audience.

As a matter of fact, 75% of viewers are also engaging on social media while watching the match. Analytics company, Sysomos, actually created a global hashtag tracker to show which countries are talking about #WorldCup the most.

So what country are you cheering for? I'll be cheering on whichever team Morris is rooting for.

 

References:

http://mashable.com/2014/06/09/world-cup-hashtags/
http://www.nytimes.com/2014/06/05/business/media/with-2014-world-cup-soccer-ascends-to-role-as-premier-ad-platform.html?_r=0
http://www.sysomos.com/campaign/Dashboard/2014/Worldcup/index.php
http://www.marketingcharts.com/wp/traditional/world-cup-2014-sponsors-and-viewership-data-43279/
https://www.facebook.com/notes/10152496566599487
http://www.inc.com/abigail-tracy/social-side-of-the-world-cup-infographic.html

Mobile Advertising Growth Monopolized

Dave Posted by Dave Mobile Advertising Growth Monopolized

Mobile seems to be the place that we’re all headed. And Facebook is the place where much of that growth is being captured.

I keep hearing and reading about the fall of Facebook, and of the youth leaving in scores, but they are seeing the greatest increases in market share in mobile advertising. They are not the leader, but they lead in year on year growth since 2012 after having almost no mobile ad revenue in 2011. Facebook has risen from a 5.4% share in 2012 to 21.7% in 2014. Meanwhile, Google dropped almost six points.

Globally, the mobile advertising industry has more than tripled in two years to cross over $30 billion in 2014 (up from $18 billion last year) — a huge industry, but nothing like TV at almost $200 billion and print at $110 billion (Mashable).

As broadband becomes cheaper and as we untether from our wired home and office computers, mobile will become our screen of choice. You can already watch a lot of TV and listen to most radio stations on mobile, and we’re much more excited when a new mobile device is launched than we are a new computer, TV or music player. With Apple’s impending release of IOS 8, opening up a variety of new health tracking opportunities and home management abilities, we’re not very likely to slow down on our consumption of mobile.