Analysis done by Social@Ogilvy on more than 100 brand Facebook pages
Facebook announced almost a month ago that it was further reducing the organic reach of Page posts to only 1% – 2%. The decline started a few months ago, when it made an algorithm change to its News Feed, impacting what users saw. Pages immediately felt the effects, as organic reach per post suddenly declined to approximately 6%. But to go even further to only 1% - 2% has many marketers mad, and wondering whether Facebook is the right medium to reach their audience.
As a Page admin for one of our clients, the change has been more than frustrating. We’ve worked hard with our client to grow their Facebook page, and worked hard to develop content relevant to our audience. And it hasn’t all been done for free – our client is no stranger to sponsoring posts and buying ad space on Facebook.
Users have actively chosen to engage with our client’s brand by Liking their Facebook page. They want to know what’s going on and want to dialogue with our client’s brand. So what now? I’ve been reading plenty of articles, researching, and doing a lot of trial and error to figure out how to engage our audience again. But time will tell what works and what doesn’t!
Facebook is on top in a new survey by UTA Brand Studio and uSamp in the category of "attachment to a brand". That refers to the degree to which people believe a brand is like themselves and the degree to which thoughts and feelings about a brand come to mind. Research from USC Marshall School of Business suggests that attachment is a better predictor of customer loyalty and customer evangelism.
Instagram came in second, unless you are over 45, where it's fifth and Youtube is second. Instagram is actually number one for the 25 and under crowd. I guess that's why Facebook bought Instagram.
The most surprising find was with Twitter. In the 25 to 44 age group, it ranked tenth, but six of ten people say they use it. Also surprising to me is how low Facebook ranks among men.
Predictably, Youtube scored well. It's hard not find videos to "attach" to on Youtube, which would cause people to rank it higher.
Brands that show the most potential based on Brand Dependance values were Reddit, Snapchat, Tumblr and Vine.
For those of you who did the head tilt/eyebrow scrunch, followed by Google search, you’re not alone! Abbreviations, acronyms and hashtags are popping up all over social media, leaving (most of) us not-so “up on the times”.
Since full sentences are apparently, so five years ago, here is a list of social slang to bring you up to date:
#AAMOF: As a matter of fact
#CMIIW: Correct me if I’m wrong
DERP: A response to a dumb comment
#FOMO: Fear of missing out
#FTTB: For the time being
#FTW: For the win
#GOMB: Get off my back
#HYFR: Heck right, freakin’ yeah (NOTE: PG version)
#ICYMI: In case you missed it
#IFSFY: I feel sorry for you
#IMO: In my opinion
#KHYF: Know how you feel
#KOTL: Kiss on the lips
#LBVS: Laughing but very serious
#LMS: “Like” my status
#LNT: Leave no trace
#LOL: Laugh out loud OR Lots of love (NOTE: There is a difference, see below)
#MCM: Man crush Monday
#MFW: My face when…
#NIMBY: Not in my backyard
#NOYB: None of your business
#NSFW: Not safe for work
#OOMF: One of my followers
#OOTD: Outfit of the day
#POTUS: President of the United States
#SMH: Shake my head
#TBH: To be honest
#TBT: Throw back Thursday
#TT: Trending topic
USA: United States of America…derp!
#WCW: Woman crush Wednesday
#WIWT: What I wore today
#YMCMB: Young money cash money billionaires…ha!
#YKTS: You know the score
#YOLO: You only live once
#143: I love you
There, now when the time comes you can be a “cool” dad/mom.
At Christmas time things can get very hectic. At Fusion, we are working like little elves to get everything done before we go on our much deserved Christmas and New Year's break.
To help you get back into the spirit of Christmas and everything else we celebrate at this time of year, have a look at these great quotations. To see a handy list of cultural and religious celebrations by date, click here.
The distinction is VERY important. Whereas option #1 is merely something you do when you can spare a moment or maybe go out and hire a student to do, option #2 is something you must actually become - it's transformational and it's the missing piece in the social media puzzle. Finally!
We've been very busy in the social marketing space over the past couple of years and have learned a lot - not only how to manage it, but, more importantly, how to make it succeed and we're happy to share that knowledge.
So, next week we're unleashing our very own Barrett Peitsch to share how social branding could actually determine the future of your organization. As part of the Winnipeg Chamber of Commerce’s Chamber U, this October 15th lunchtime learning opportunity will take the focus beyond ‘just’ social media to the underlying consumer dynamics and resulting strategies that translate into critical competitive advantage and new opportunities.
Barrett will demonstrate what it means to be a social brand with examples from our catalogue of brand-building success. He’ll share what we've learned in a way that translates into practical advice, tips and approaches you can use to create success for your business.
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