Love Letter to Fusion
I’ve been working up the courage to tell you this for a while now. Maybe you’ve already guessed it — I have a crush on you.
I know we haven’t known each other for very long, but the time we spend together is amazing. You’ve taught me so many new things and now that I’ve met you I feel like I can do anything. You challenge me and I like that, because when I’m around you I want to be the best version of myself.
Most importantly, we have fun together. We’ve had adventures and made memories that I know will last me a lifetime.
I hope I’m not coming on too strong, but when I wake up in the morning, it’s you I think about and I can’t wait until we’re together again. I know we won’t be seeing as much of each other soon, and that makes me a little sad … but I remind myself that you’re not going to be out of my life completely. I hope it’s OK if I come visit for lunches, a game of ping pong, or just to see what’s new.
I guess in the end what I really wanted to say was thanks for everything, now that I’ve met you, the future looks bright.
Fusion Hip Hop Playlist on Apple Music March '16
Hey, so here's a playlist I've been working on this past week. It includes some of my favourite trap, nyc stuff, bangers by electronic producers with hot features and a few things in-between. Some old, some new. All Apple Music users need apply!
It will bump in the whip or elevate your *cubicle; your choice!
*Playlist may contain some NSFW lyrical content, depending on how relaxed your cubicle is :)
Stop and Smell the Sawdust
Four easy steps to designing and building your own social media site.
If you’re a creative professional and you ever find that the ephemeral advertising/marketing/graphic design world that the fruits of your labour live and (usually pretty quickly) die in is needing a little out-of-office boost this project might be right up your alley.
Step 1: rescue castoff old headboard from your father’s woodpile
Step 2: deconstruct (discovering six beautiful oak boards and maple bedposts under the awful, thick, poop-brown stain – notice that the backs of the oak boards, unfinished, and with pronounced saw marks, are actually way nicer than the “finished” side – then while looking at your pile of wood start to imagine
Step 3: recruit a cardboard box to help hold up your deconstructed pieces and using the pictures in your head start moving the wood around (having a few clamps to hold stuff together will be an asset)
Step 4: add poplar accents in tribute to the woodpile, tweak idea, cut wood to finished sizes, assemble, paint and stain.
You’ll find that limited tools and even less experience in woodworking needn’t hold you back. Lessons learned from your career – about things like contrast, scale and proportion – will prove to be beneficial. And in the end, you’ll have a mobile social media device that could even outlive Instagram, Twitter, Facebook et al. If used correctly it will be a site where you can combine pretty much all social media – keep in touch with your freinds – talk about the news – share your likes – network – and you’ll even straighten your neck, smell smells and touch something other than a flat piece of glass – with no limits on words or characters or data.
Taking time to stop and smell the roses did me a world of good.
(I acknowledge the irony in the fact that I’ve had to resort to using social media to make a cheeky statement about social media.) (What effect will using the word poop in this story have on our search engine optimization?)
3 Tips for Communicating with Clients
I don’t profess to be an expert when it comes to communication. However, in the six years that I’ve been in this industry, I’ve certainly learned a lot about communicating with clients, managing expectations, and building relationships. So here are some tips I’ve learned along the way that have really helped me:
1. Recap the discussion
As an Account Manager, I have a lot of face-to-face meetings or phone calls with clients. It’s often faster to get answers or work through things with clients this way. However, sometimes these calls or meetings last an hour or more and decisions can be made and then remade, and it’s hard to keep track at the end of what’s been decided upon and who’s doing what. Which isn’t helpful if it’s your job to act on those decisions afterwards!
A fellow Account Manager used to always close a meeting by summarizing the following: 1) what decisions were made, 2) what she was expecting the client to do, and 3) what the client can expect her to do.
Ever since then, I started doing the same. I think of it as CYA and a good way to ensure you’re all on the same page. And it lets the client know that you were listening and informs them of what they can expect from you afterwards so there’s no confusion.
2. Send one email – not five!
Clients are busy. That’s probably one of the main reasons they’ve chosen to hire you! So don’t waste their time and send them five emails a day, when you could be sending one. Your client is more likely to respond to one email anyway, so summarize all your thoughts/questions into one succinct email. (Hint: it also makes it easier to find answers later, if you’re not having to wade through numerous emails!).
3. Be upfront about changes/problems/delays
They say it’s better to ask for forgiveness than permission. Well, I don’t think that rule applies to clients. I would much rather tell my client if their poster will be delayed because of printer issues, than have them email me that they never got it the day it was due. No one wants those kinds of emails. It may be a small thing, but it chips away at the foundation of trust you’ve built up with your client. So be upfront – even if it’s hard. Your client will understand (they’re human, too!) and appreciate the proactive communication.
What are your tried-and-tested tips for communicating with clients?
I did a logotype for the toilet paper roll.
Typographic genuis? Or just a crap idea?