Daily Dose

Meet Jay Leslie

Dave Posted by Dave Meet Jay Leslie

Big news! I’m thrilled to announce the newest member of our team, Jay Leslie. 

Jay joins us as an Account Manager and strengthens our team with a decade of experience in design, marketing and brand consultancy. He comes to us from National Leasing, where he lead an in-house agency team of five, and focused on building their digital marketing strategy through lead generation, website development, blogging, video production, and a robust ppc platform. His experience as an entrepreneur is invaluable to me because he knows what it means to start a company, and how it feels to spend your hard earned money on marketing. 

Since starting at Fusion, Jay has already been getting his feet wet with new and existing client business. I am pleased to have Jay on board and look forward to doing great things together. 

Stop and Smell the Sawdust

Morris Posted by Morris

Four easy steps to designing and building your own social media site.

If you’re a creative professional and you ever find that the ephemeral advertising/marketing/graphic design world that the fruits of your labour live and (usually pretty quickly) die in is needing a little out-of-office boost this project might be right up your alley.

Step 1: rescue castoff old headboard from your father’s woodpile
Step 2: deconstruct (discovering six beautiful oak boards and maple bedposts under the awful, thick, poop-brown stain – notice that the backs of the oak boards, unfinished, and with pronounced saw marks, are actually way nicer than the “finished” side – then while looking at your pile of wood start to imagine
Step 3: recruit a cardboard box to help hold up your deconstructed pieces and using the pictures in your head start moving the wood around (having a few clamps to hold stuff together will be an asset)
Step 4: add poplar accents in tribute to the woodpile, tweak idea, cut wood to finished sizes, assemble, paint and stain.

You’ll find that limited tools and even less experience in woodworking needn’t hold you back. Lessons learned from your career – about things like contrast, scale and proportion – will prove to be beneficial. And in the end, you’ll have a mobile social media device that could even outlive Instagram, Twitter, Facebook et al. If used correctly it will be a site where you can combine pretty much all social media – keep in touch with your freinds – talk about the news – share your likes – network – and you’ll even straighten your neck, smell smells and touch something other than a flat piece of glass – with no limits on words or characters or data.

Taking time to stop and smell the roses did me a world of good.

(I acknowledge the irony in the fact that I’ve had to resort to using social media to make a cheeky statement about social media.) (What effect will using the word poop in this story have on our search engine optimization?)

What others had to say:

I missed this earlier... the "p" word must not have made it through the filters on my social media feeds ;) It's beautiful! Are you taking commissions? What might you find in the woodpile for my house?

Posted by: Claudine | February 3, 2016

Yes, I’m a hater.

Morris Posted by Morris

As most Canadians already know, Winnipeg was in the nation’s spotlight last week as we played host to the 103rd Grey Cup game. At his state-of-the-union address in the days leading up to the big game commissioner Jeffrey Orridge unveiled a new logo and promotional video branded with the slogan “What we’re made of” for the Canadian Football League.

The image on the left is the new CFL logo, accompanied in the row by its direct descendants. The three laces in the new symbol, the unveil told, are a nod to the three downs in the Canadian game. Will anyone seeing it for the first time without explanation pick that out? I doubt it. And didn’t graphic designers already exhaust the slivered arc in logos much earlier this century? The presence of the maple leaf, the unveil also told, is proudly Canadian, though I find it disproportionately tiny and insignificant. The claim was that the new logo is modern and young (of which I am neither) so they may not care what I think. But I am a passionate fan and know that my first reaction is similar to most of the reactions I’ve heard and read – I don’t like it. In fact, my first reaction was “I hate it.”

In fairness to the league, the new logo was easy to read from a distance on the field. And though the promo spot didn’t do much for me when I first saw it on my iPad I thought it, and the logo, looked great in high def on a large flatscreen during the game.

The league hopes the brand transformation will bring new, younger fans to a game that has flatlined in attendance and dropped in television ratings of late. The new marketing efforts will include apparel from adidas (I saw a guy wearing a hat with the new logo so large I’d need a five head, not a forehead, to make it wearable), and there will be revamped websites and mobile apps for the league and its teams to better connect with fans. As a sports fan in general, and huge fan of our three down football, real-time statistical updates and league information at my fingertips is something I desire. I’ve always felt in past that the CFL was lacking in fulfilling that desire.

The league’s new website (cfl.ca) launches on Wednesday. “There will be more to come. Much more to come,” is what Orridge said at the unveil.

I’m hoping he can deliver on that promise and I’m sure I’ll eventually warm up to the new brand. I really hate being a hater.

A look into a virtual future of advertising

Dave Posted by Dave

 

In 2008, I took a bit of a leap from my then 16 year old advertising agency to form a technology company with investors and developers and some crazy ideas. That has been one of the most transformative experiences in my business life. But that’s not what I want to talk about here.

Our first rollercoaster ride was into virtual reality. In 2008, when nobody was there and Facebook probably hadn’t heard of the Oculus Rift virtual reality headset (which they bought in 2014 for $2 billion), we built a virtual world online dating site because it had been proven that daters would go to that very elusive second date if they experienced each other virtually first.

Then we thought Augmented Reality might be an interesting adjunct to VR, which is a way of meshing the real world with the digital. Think – you’re looking through your iPad screen via its camera and when it sees your friend it turns him or her into Chewbacca from Star Wars. As she walks around, she is Chewbacca as long as you keep looking at her through the iPad screen. (It had to recognize your friend first and then wrap her in Chewbacca skin.)

We were early with both these innovative technologies and we later discovered that they had huge opportunities in marketing (see video above). The times are changing and the market is ready for virtual and augmented reality.

We see virtual reality being used already in tourism where you see the place you’d love to visit in virtual reality – as if you are there. We see augmented reality in allowing you to try on clothes virtually, using both VR and AR to accurately size you. We also see it in amazing form in this example of demonstrating a refrigerator without having to go to the store.  LG Fridge example

What do you think about these new experiential technologies and how much more likely you would buy if you could use them in your shopping experience? 

Social Media Day

Haley Posted by Haley

Although most would consider every day as, “Social Media Day” there is only one day a year that celebrates it globally.

Started in 2010 by social website Mashable, “Social Media Day” was initiated to acknowledge how social websites have grown and influenced our everyday lives. Whether it’s checking the latest scores or looking for design inspiration, social media websites and apps have opened us up to the world and left it at our fingertips.

As accessibility rises, social media enables information to be spread instantly. Whether you see this as a good thing or a bad thing, it shapes our behavior and continues to influence how we interact both online and in society. Often blending both…need I say more than, #selfie.

For now, we’re celebrating #SMDay by sharing our favourite social media accounts:

https://twitter.com/Adweek

https://twitter.com/bdnwheatkings

https://twitter.com/Forbes

http://fourpins.com/

http://thingsorganizedneatly.tumblr.com/

http://themanrepeller.tumblr.com/

https://instagram.com/costanzagram/

https://instagram.com/thiswildidea/

https://instagram.com/ihavethisthingwithfloors/?hl=en

https://www.facebook.com/humansofnewyork?fref=ts

https://www.facebook.com/wired

http://www.refinery29.com/

http://trend-sisters.com/

http://www.socialmediaexaminer.com/

https://www.youtube.com/user/theneedledrop
 

Happy #hashtagging :)