Daily Dose


Haley Posted by Haley

With the recent release of Apple’s iPhone 6 and 6 Plus, there have been floods of people complaining about the durability of the phone. This in turn has sparked the widespread use of the term #BendGate throughout social media. KitKat, in particular, took advantage of this posted this tweet (below). With more than 23,000 retweets and 10,000 favourites, KitKat has far surpassed the record of Oreo’s ever popular, “You can still dunk in the dark” from the 2013 Superbowl.

Reminding us, yet again, how quick and clever comebacks can make light of even the worst PR nightmares.

So whether you’re a fan of Apple or not, grab a KitKat and take a #break!

What others had to say:

A number of brands have jumped on the bandwagon, taking advantage of the publicity to promote themselves. Most of them have been pretty clever!


Posted by: Wil Alambre | September 26, 2014

Hahah, thanks Wil! Those are some more great examples! My personal favourite was from Heineken NL, very relatable!

Posted by: Haley | September 26, 2014

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Mobile Advertising Growth Monopolized

Dave Posted by Dave Mobile Advertising Growth Monopolized

Mobile seems to be the place that we’re all headed. And Facebook is the place where much of that growth is being captured.

I keep hearing and reading about the fall of Facebook, and of the youth leaving in scores, but they are seeing the greatest increases in market share in mobile advertising. They are not the leader, but they lead in year on year growth since 2012 after having almost no mobile ad revenue in 2011. Facebook has risen from a 5.4% share in 2012 to 21.7% in 2014. Meanwhile, Google dropped almost six points.

Globally, the mobile advertising industry has more than tripled in two years to cross over $30 billion in 2014 (up from $18 billion last year) — a huge industry, but nothing like TV at almost $200 billion and print at $110 billion (Mashable).

As broadband becomes cheaper and as we untether from our wired home and office computers, mobile will become our screen of choice. You can already watch a lot of TV and listen to most radio stations on mobile, and we’re much more excited when a new mobile device is launched than we are a new computer, TV or music player. With Apple’s impending release of IOS 8, opening up a variety of new health tracking opportunities and home management abilities, we’re not very likely to slow down on our consumption of mobile.

The Death of the Checkout Line?

Dave Posted by Dave The Death of the Checkout Line?

Who likes to stand in line for the privilege of buying something? How many times have you just walked away when the lineup was too long? Ever walked into a store, seen the lineup, and walked right back out again?

While many stores like to keep the human touch at the retail checkout, technology and smart phones are moving us away from the lineup. Check out the Apple Store near you. Just about every sales person on the floor is also a cashier. You bring your product to them, or ask someone to get it, and they check you out over their iPhone and email you the bill.

And, I'm sure that right at their fingertips, they have your entire purchase history, very useful in offering me something that they already know I would be interested in. I haven't seen them do this at the Apple Store, but I bet they are setting up for near field communications (NFC). See this post for more on NFC.

Long cashier lineups cause stress, anxiety and even bouts of rage —and it can stay with you for hours. The last thing that commissioned sales people want to see is their hard-earned sale balking at the lineup and abandoning the purchase. And who wants to abandon their purchase after spending all of that time being sold? Lineups used to be a fact of life, but now people can find other options.

Mobile payments on the floor will stop those sales slipping out the door. You see a move in that direction at Costco, where they will scan your items while you are in line, and then you merely pay at the till. Kroger, a US grocery chain, has installed infrared cameras that track the number of customers in line by their body heat. Software tells managers how many cash registers are needed now and in a few minutes from now. They have reduced average waiting times to 26 seconds. But I'd bet that their labour cost is up.

Migrating over to mobile payments will only make it easier for retailers to bridge that gap between retail outlet and online shopping. It will help build stronger relationships between sales person and customer and it will help keep shopping gratifying by taking away the mind-numbing exercise of waiting in line.

What others had to say:

Interesting post, Dave! But I don't really mind waiting in line. I use that time to catch up on all the tabloid gossip :) And sometimes I like to chat with the people around me... even if we are only complaining about the long line-up.

Posted by: Claudine | April 7, 2014

I hate waiting in line, especially if there are registers that are closed. A certain grocery store is really bad for only having one or two of ten or so cashiers open at one time. Apple is awesome with their check out process however I still haven't bought into the whole making an appointment to buy something.

Posted by: aaron n | April 13, 2014

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Attachment to Social Media Brands

Dave Posted by Dave Attachment to Social Media Brands

Facebook is on top in a new survey by UTA Brand Studio and uSamp in the category of "attachment to a brand". That refers to the degree to which people believe a brand is like themselves and the degree to which thoughts and feelings about a brand come to mind. Research from USC Marshall School of Business suggests that attachment is a better predictor of customer loyalty and customer evangelism.

Instagram came in second, unless you are over 45, where it's fifth and Youtube is second. Instagram is actually number one for the 25 and under crowd. I guess that's why Facebook bought Instagram.

The most surprising find was with Twitter. In the 25 to 44 age group, it ranked tenth, but six of ten people say they use it. Also surprising to me is how low Facebook ranks among men.

Predictably, Youtube scored well. It's hard not find videos to "attach" to on Youtube, which would cause people to rank it higher.

Brands that show the most potential based on Brand Dependance values were Reddit, Snapchat, Tumblr and Vine.


What others had to say:

I'm not attached - I'm addicted! :)

Posted by: Claudine | March 12, 2014

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Take a Moment

Dave Posted by Dave

At Christmas time things can get very hectic. At Fusion, we are working like little elves to get everything done before we go on our much deserved Christmas and New Year's break.

To help you get back into the spirit of Christmas and everything else we celebrate at this time of year, have a look at these great quotations. To see a handy list of cultural and religious celebrations by date, click here.

My family celebrates Christmas. Merry Christmas.