What Type of a person are you?
Once every week a bunch of bright sparks at Fusion huddle together to share what inspires them.
So what inspires us? When it comes to inspiration we all get inspired by different things or at times same thing but in different ways. Our inspiration is also reflection of our subconscious and our motivation.
In our last huddle, James Diato, Red River College student who was here for work placement shared his portfolio. Most of his work was very typographical or maybe that’s what my subconscious got attracted towards the most in his portfolio. But that certainly inspired me to do a little fun exercise based on Type (Character, Font, Typeface).
People have personalities and so do Typefaces. If that’s the case, then people must have typefaces unique to their personalities. What typeface comes to your mind when you read the word “Walt Disney”? Now what typeface comes to your mind when you think of the word “Army”? No revelation there! Most of you probably already know this.
It becomes particularly interesting when you try to associate a typeface to the people you know!
So my little exercise was about that. Associating typeface with the people I work with, daily. I doodled the very first impression that came to my mind when I think of a name of a colleague. I didn’t want to over think so I gave myself 10 minutes to finish all the sketches.
I have used basic fonts and added some accents by manipulating a character along with colour to illustrate my first impression of a name. It’s interesting to see that my inspiration for different people came from a variety of things. For some the first impression was the personality, for some their style, some their role, their skill for something, for some an earring and for some it was a mix of different things they are into.
Disclaimer: This is just my personal impression and not meant to judge or offend anyone. Any resemblance to your character, clothes, colour, class, creed or cat is purely coincidental.
Have fun and take it easy!
Super Bowl Sunday
It's Super Bowl Sunday. Like so many others, we'll be watching Beyonce - oh, and the commercials that come with a price tag of $4 million for 30 seconds.
Reading about the big game, I was surprised to learn that the Super Bowl logo had only been standardized in recent years.I like to think this reveals more about my football-watching habits than my observation of brands.
It was interesting to see how the logo has changed over the years. Here are a few examples from Super Bowls past. See them all in this photo gallery at the Los Angeles Times.
The Alphabet Car
This relic is a few blocks away from the Fusion office, on the way to a little Bannatyne bakery called Jimel’s and their fabulous chocolate chip cookies.
It made me smile (so did the cookies).
Cooper Black. Not?
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
Sun Tzu quote, from the Art of War, more than 2000 years ago.
Make your Mama proud
Let me start by paying homage to legendary Freddie Mercury and his rock band Queen. Among all the songs produced by the band, "Bohemian Rhapsody" remains my favorite and for millions around the world. It’s an extraordinary piece with the legendary performances that are tough to replicate.
Okay, all those who haven’t heard the ‘Bohemian Rhapsody’, raise your hands. Anyone? Great!
And all those who haven’t heard the ‘Brand Rhapsody’, raise your hands. Okay, put all your hands down! Here it is: Click Here.
Yes, it’s a parody. Making of this radio spot was so much fun and enlightening experience.
As unnerving as it could be to do a parody on legendary Bohemian Rhapsody, our own in-house virtuosos made it a breeze. With Barrett on vocals and Kathryn on piano the spot was recorded in just a few takes at our friendly neighbourhood studio Dacapo.
It’s amazing to work along with people who are so gifted and have such enriching and interesting lives. From Price is Right winner, whale saver, car builder, ace pilot, cup-cake connoisseur, Western Canadian Kung Fu winner, marathon runner to Mixed Martial Art trainer and of course our own Canadian Idol Finalist and Opera singer, we’re proud to have such talent on board and I’m sure their mamas are proud too.
This blog would have been completed anyways, without a little help from friends at Fusion.
Special thanks to Brooke for sending me encouraging email reminders with original slogans; ‘Yes, You can do it!’ to write this blog post in time.
Heartfelt thanks to Lorraine for giving me the guilt of letting the team down if I didn’t write in time.
Notable mention: Claudine, Flo and Andrea for cornering me around the water cooler and checking the update on writing.
Last but not the least my dear friend Kathryn for walking into my office and offering help.
Thanks for all the confidence, team!
In the order of appearance from left to right: Leightons' shoe, Barrett, Kathryn and Gagan (behind the camera).