Daily Dose

Mobile Ads On The Rise

Michaela Posted by Michaela

According to the statistics released by Canadian Marketing Association in their most recent report, advertising spending is forecasted to grow at an average of 3.7% a year between 2012 and 2016, compared to the 5.5% growth that occurred between 2002 and 2007, prior to the recession.

Here is an interesting chart showing the spending predictions split by media between 2012 and 2016.

Fusion has had success with mobile advertising as well. For example our recent contest campaign for St. Vital Centre (Your Life. Your Style). We were impressed by the above average figures for click through rates delivered within this campaign. One of the factors of this success was using mobile ads more extensively than in the past. Mostly using Google AdWords, we were able to connect with our customers on their mobile devices and tablets and the results showed that 45% of the campaign clicks were made on mobile devices. Oh, and by the way, did I tell you that the contest entries exceeded our goal by 25%? It could not get any better!