Once every week a bunch of bright sparks at Fusion huddle together to share what inspires them.
So what inspires us? When it comes to inspiration we all get inspired by different things or at times same thing but in different ways. Our inspiration is also reflection of our subconscious and our motivation.
In our last huddle, James Diato, Red River College student who was here for work placement shared his portfolio. Most of his work was very typographical or maybe that’s what my subconscious got attracted towards the most in his portfolio. But that certainly inspired me to do a little fun exercise based on Type (Character, Font, Typeface).
People have personalities and so do Typefaces. If that’s the case, then people must have typefaces unique to their personalities. What typeface comes to your mind when you read the word “Walt Disney”? Now what typeface comes to your mind when you think of the word “Army”? No revelation there! Most of you probably already know this.
It becomes particularly interesting when you try to associate a typeface to the people you know!
So my little exercise was about that. Associating typeface with the people I work with, daily. I doodled the very first impression that came to my mind when I think of a name of a colleague. I didn’t want to over think so I gave myself 10 minutes to finish all the sketches.
I have used basic fonts and added some accents by manipulating a character along with colour to illustrate my first impression of a name. It’s interesting to see that my inspiration for different people came from a variety of things. For some the first impression was the personality, for some their style, some their role, their skill for something, for some an earring and for some it was a mix of different things they are into.
Disclaimer: This is just my personal impression and not meant to judge or offend anyone. Any resemblance to your character, clothes, colour, class, creed or cat is purely coincidental.
Let me start by paying homage to legendary Freddie Mercury and his rock band Queen. Among all the songs produced by the band, "Bohemian Rhapsody" remains my favorite and for millions around the world. It’s an extraordinary piece with the legendary performances that are tough to replicate.
Okay, all those who haven’t heard the ‘Bohemian Rhapsody’, raise your hands. Anyone? Great!
And all those who haven’t heard the ‘Brand Rhapsody’, raise your hands. Okay, put all your hands down! Here it is: Click Here.
Yes, it’s a parody. Making of this radio spot was so much fun and enlightening experience.
As unnerving as it could be to do a parody on legendary Bohemian Rhapsody, our own in-house virtuosos made it a breeze. With Barrett on vocals and Kathryn on piano the spot was recorded in just a few takes at our friendly neighbourhood studio Dacapo.
It’s amazing to work along with people who are so gifted and have such enriching and interesting lives. From Price is Right winner, whale saver, car builder, ace pilot, cup-cake connoisseur, Western Canadian Kung Fu winner, marathon runner to Mixed Martial Art trainer and of course our own Canadian Idol Finalist and Opera singer, we’re proud to have such talent on board and I’m sure their mamas are proud too.
This blog would have been completed anyways, without a little help from friends at Fusion.
Special thanks to Brooke for sending me encouraging email reminders with original slogans; ‘Yes, You can do it!’ to write this blog post in time.
Heartfelt thanks to Lorraine for giving me the guilt of letting the team down if I didn’t write in time.
Notable mention: Claudine, Flo and Andrea for cornering me around the water cooler and checking the update on writing.
Last but not the least my dear friend Kathryn for walking into my office and offering help.
Thanks for all the confidence, team!
In the order of appearance from left to right: Leightons' shoe, Barrett, Kathryn and Gagan (behind the camera).
This fall we launched a new campaign for our client Assiniboine Credit Union. The underlying theme of the campaign is ‘I live. I choose. Local.’
ACU is a CSR organization and a staunch local supporter. It’s leading the way in offering products, services to its members that are inspired by local needs and supports businesses that help in local development.
Making a television commercial for this campaign was probably as exciting as any other commercial but what made this one special is the sentiment behind it that we all passionately share, here at Fusion. At Fusion we all believe in the power of ‘Local’. Whether it’s picking local produce, supporting local artists or aligning with organizations that support local. When it comes to being local, we love to walk the talk.
Our lives are shaped by the choices we make. And when these choices are local, they are not only good for us but also for people around us and the environment we live in.
Being local is having a conscious mandate of being self-reliant. It’s about supporting each other. It’s about cooperation. It’s about thriving together. There’s a greater philosophy in living local.
Living local not just about buying vegetables from local farmers market or picking bread from a local bakery, but it's a good start anyhow.
So next time you’re making a choice… Choose local.
I was asked the most unanticipated question in my interview; ‘how are you with dogs?’ Before I could react and answer I was told ‘because we have many dogs in the office’. I chuckled ‘oh yes, we have one odd one in every office, don’t we!’ It soon was evident that they were referring to the canines.
These little cuddly canines are a great relief. They are little soft furry sponges that soak all the stress that comes standard in our line of duty. Our mornings start with tail wagging greeting at the door, the minute we enter the office. They attend all the morning production meetings although it’s difficult for them to pay any attention to our meetings. They keep the moods and energy levels up and I’m amazed at how they keep themselves entertained by chasing the same worn-out toy every single day.
Each one has a very distinct personality and some are very opinionated or shall I say dogmatic. Being a part of this office and in the industry they do keep up with trends and styles.
Featured here is Coco. Her bark is worse than their bite, literally. Every time she has barked at a stranger, it made them laugh. She loves attention and can never get enough. She is stylish but not extravagant; she can live out of her suitcase and even in it.
I can tell you today for sure, 'what you've never had, you never miss.’ Now that I’ve had, I know what I missed.
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