Our mission to find a Brilliant & Fearless Art Director accomplished beautifully with the hiring of our latest team member, Rob Rurak.
We are so excited to have him here. Rob brings in years of experience and his Midas touch to make anything look beautiful that passes by him.
A natural aesthetician, Rob has a great sense of style not only in his work but also attire.
Fitting in from the get-go, Rob is pretty busy tackling projects with flair and a great smile.
Bright and cheerful, Rob makes a great fit in the Fusion team.
This sounds complicated but it’s actually a very simple and sweet Indian tradition. Yesterday after around 16 years my twin sister and I celebrated Raksha Bandhan or Rakhi for short, together. (It’s popularly called Rakhi by most Indians)
Simply translated, Raksha means Protection and Bandhan means Bond. Put the two together and you have one of the sweetest traditions to celebrate love and bonding between brothers, sisters and cousins.
The ceremony involves tying of what looks like a simple ‘red thread’ by a sister around her brother's wrist. (Probably the oldest ‘friendship band’ tradition in the world dating back God knows when!) This symbolizes sister's love and prayers for her brother's well-being, and the brother's lifelong vow to protect her and take care of her.
As the life takes its course, kids grow up, move out, get married, have their own kids, we all get busy with our own lives and have homes thousands of miles away, there are fewer occasions for families to be physically together. But no matter how far one may get a sister never forgets to make sure the Rakhi reaches her brother in time each year. We can talk on phone; send emails to stay connected but the bond that this red thread makes is magical.
My dad is 70 and he still receives his Rakhi from all his sisters with eldest being close to 80.
Yesterday, when my lovely 2 year old niece tied her first Rakhi around my son Reets wrist I saw a bond created by a simple tradition that’s going to keep them connected in the times to come.
Once every week a bunch of bright sparks at Fusion huddle together to share what inspires them.
So what inspires us? When it comes to inspiration we all get inspired by different things or at times same thing but in different ways. Our inspiration is also reflection of our subconscious and our motivation.
In our last huddle, James Diato, Red River College student who was here for work placement shared his portfolio. Most of his work was very typographical or maybe that’s what my subconscious got attracted towards the most in his portfolio. But that certainly inspired me to do a little fun exercise based on Type (Character, Font, Typeface).
People have personalities and so do Typefaces. If that’s the case, then people must have typefaces unique to their personalities. What typeface comes to your mind when you read the word “Walt Disney”? Now what typeface comes to your mind when you think of the word “Army”? No revelation there! Most of you probably already know this.
It becomes particularly interesting when you try to associate a typeface to the people you know!
So my little exercise was about that. Associating typeface with the people I work with, daily. I doodled the very first impression that came to my mind when I think of a name of a colleague. I didn’t want to over think so I gave myself 10 minutes to finish all the sketches.
I have used basic fonts and added some accents by manipulating a character along with colour to illustrate my first impression of a name. It’s interesting to see that my inspiration for different people came from a variety of things. For some the first impression was the personality, for some their style, some their role, their skill for something, for some an earring and for some it was a mix of different things they are into.
Disclaimer: This is just my personal impression and not meant to judge or offend anyone. Any resemblance to your character, clothes, colour, class, creed or cat is purely coincidental.
Let me start by paying homage to legendary Freddie Mercury and his rock band Queen. Among all the songs produced by the band, "Bohemian Rhapsody" remains my favorite and for millions around the world. It’s an extraordinary piece with the legendary performances that are tough to replicate.
Okay, all those who haven’t heard the ‘Bohemian Rhapsody’, raise your hands. Anyone? Great!
And all those who haven’t heard the ‘Brand Rhapsody’, raise your hands. Okay, put all your hands down! Here it is: Click Here.
Yes, it’s a parody. Making of this radio spot was so much fun and enlightening experience.
As unnerving as it could be to do a parody on legendary Bohemian Rhapsody, our own in-house virtuosos made it a breeze. With Barrett on vocals and Kathryn on piano the spot was recorded in just a few takes at our friendly neighbourhood studio Dacapo.
It’s amazing to work along with people who are so gifted and have such enriching and interesting lives. From Price is Right winner, whale saver, car builder, ace pilot, cup-cake connoisseur, Western Canadian Kung Fu winner, marathon runner to Mixed Martial Art trainer and of course our own Canadian Idol Finalist and Opera singer, we’re proud to have such talent on board and I’m sure their mamas are proud too.
This blog would have been completed anyways, without a little help from friends at Fusion.
Special thanks to Brooke for sending me encouraging email reminders with original slogans; ‘Yes, You can do it!’ to write this blog post in time.
Heartfelt thanks to Lorraine for giving me the guilt of letting the team down if I didn’t write in time.
Notable mention: Claudine, Flo and Andrea for cornering me around the water cooler and checking the update on writing.
Last but not the least my dear friend Kathryn for walking into my office and offering help.
Thanks for all the confidence, team!
In the order of appearance from left to right: Leightons' shoe, Barrett, Kathryn and Gagan (behind the camera).
This fall we launched a new campaign for our client Assiniboine Credit Union. The underlying theme of the campaign is ‘I live. I choose. Local.’
ACU is a CSR organization and a staunch local supporter. It’s leading the way in offering products, services to its members that are inspired by local needs and supports businesses that help in local development.
Making a television commercial for this campaign was probably as exciting as any other commercial but what made this one special is the sentiment behind it that we all passionately share, here at Fusion. At Fusion we all believe in the power of ‘Local’. Whether it’s picking local produce, supporting local artists or aligning with organizations that support local. When it comes to being local, we love to walk the talk.
Our lives are shaped by the choices we make. And when these choices are local, they are not only good for us but also for people around us and the environment we live in.
Being local is having a conscious mandate of being self-reliant. It’s about supporting each other. It’s about cooperation. It’s about thriving together. There’s a greater philosophy in living local.
Living local not just about buying vegetables from local farmers market or picking bread from a local bakery, but it's a good start anyhow.
So next time you’re making a choice… Choose local.
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