Max, working hard at Fusion!
If you told me when I graduated university that I would be working in an ad agency, I never would have believed you. And yet, that's where I've been the last four years. I think most of my friends think I work at Mad Men when I tell them what I do. Sadly, the industry isn't quite as dramatic and glamorous as the show portrays, but it is exciting, challenging and exhausting all at once. And for me, advertising is where I finally found myself. Who knew my quirks like being obsessively organized and ruthlessly critical of spelling errors would actually be valuable to a company?
I've been able to be part of some awesome projects for amazing clients during my time here at Fusion - all while working with people I genuinely call my friends. I say, if you're able to find that in your job, you're pretty darn lucky. But after four years, I feel like I'm ready to spread my wings and challenge myself in other areas. I will always look back at Fusion fondly and know it's where my "career" actually started. Here's to the future and hoping that my future coworkers don't scoff at my quirks!
Preserving the Everyday
Image from The DailyQuotes.net
I’m a scrapbooker. <insert your own joke here>
I’ve been doing it for about 8 years, but as of July 1, I started participating in Project Life. In essence, it’s a very basic approach to memory-keeping and capturing what happens in your life on a daily/weekly/monthly basis. It doesn’t need to be a big masterpiece; the point is for it to be simple and easy.
For as long as I can remember, I’ve always liked making my photo albums ‘look pretty’. As I’ve gotten older, I think what still draws me to scrapbooking is the preserving aspect. Preserving memories so that one day my grandchildren can know how cool I was (ha!). To know who their grandparents were as 20-somethings. To know that we had interests and hobbies. To see how we spent our days. Maybe it’s just part of getting older, but I often wonder what our grandparents were like as teenagers. Kent, my husband, loves talking to his lone grandparent and soaking up all the stories of his youth.
There’s something beautiful about the everyday. Your favourite mug, the weekly family dinner on Sundays, your morning routine. That’s what scrapbooking represents to me: capturing not just the big events and milestones in life – because those are easy to remember and often told and retold at family gatherings – but the simple, everyday, who-we-really-are stuff.
Project Life is helping me showcase that aspect of our lives. And whether or not we have kids, I think it will still be fun to look back when we’re older and laugh at our hair and reminisce about our weird cat George, or that funny thing our niece said. To paint a fuller picture of our lives beyond the photos that get posted on Facebook and put in the family album. That is, assuming Facebook still exists when we’re 70.
All of us know someone that has been affected by breast cancer - mothers, sisters, friends, aunts, grandmas. Last year in Canada, it was the most common form of cancer in women over 20. But the good news is that due to screening, advanced technology and improved treatment, more women are surviving than ever before.
That's why we're honoured to once again partner with the Cure Foundation and participate in National Denim Day. Funds raised on this day help create resources that will improve the outcome for those affected by breast cancer. Last year’s Denim Day raised over $1.6 million!
However, you may notice that we're not wearing denim. Since we do that almost every day, we decided to choose another theme - pink. From pink bracelets, to shirts, to shoes, we came dressed in whatever pink we had in our closets to show our support. It’s just a little way we can join in the fight against breast cancer.
If you’d like to learn more about the Cure Foundation, National Denim Day, or make a donation, check out their website.
To-Do Lists: Paper or Virtual?
I am a to-do lister. Actually, I think all of us at Fusion are. It’s the only way we can stay organized in such a fast-paced industry. And up until a few months ago, I was a paper kind of girl. I would write my to-do lists down every morning in my little notebook.
Then, my job changed. I became really busy. And suddenly my paper list wasn’t cutting it anymore. It couldn’t keep track of due dates and set reminders for future events. It couldn’t help prioritize tasks. And my brain just couldn’t handle all the information it needed to.
So, I turned to technology. Surely someone has created an app or a program or a website that could serve as my brain, right? And – here’s the catch – for free?!
I literally googled “free personal project management tools” and up popped hundreds of hits. I spent a good week checking out different tools and websites to see which worked best for me. I wanted something fairly simple and user-friendly. All it needed to do was keep track of tasks and due dates by project.
The winner? Todoist. It has a very simple and clean interface. It’s also a web-based tool, which is great, should I need to work remotely. Tasks can be displayed by project or by due date, and it’s simple to move tasks around. Plus – this is my favourite feature – it has a plugin for your web browser, so there’s no need to access the website everyday. I just click on the Todoist icon in my toolbar and it collapses to the side of my browser, making it easily accessible.
It’s been around two months and so far, it’s really worked for me. I’ve stuck with the free version, whereas the paid version offers options like integration with iCal and productivity tracking. There are definitely times when I miss having a paper list, but I know there’s no way I could survive otherwise.
Have you tried using any personal project management tools? Or are you a paper to-do lister?
The Kuzina Cup
In the spring of 2011, Winnipeg’s graphic design community lost one of its brightest lights with the passing of Terry Kuzina. Terry was one of the founding partners of Fusion Communications Group and was the acting Creative Director until his passing. Terry loved mentoring design students, passing on his wisdom to those who were eager to learn. He also had a love for golf and worked hard to be the best he could on the links. Combining his two passions, The Kuzina Cup was created to raise funds for an annual student award at Red River College for excellence in graphic design.
The first annual Kuzina Cup takes place Friday, September 7 at Larters in St. Andrews. The 18-hole, Texas Scramble format is great for avid golfers and those just looking to have fun. Come join us to network with and support the local design and advertising community! To register, click here. Or, if you'd like to support the tournament by becoming a sponsor, click here.
Hope to see you on the links!